Leads are the lifeline of any business. More leads means higher conversions which equals increased revenue. Here are a few ways to increase the amount of leads for your business.
Blog On A Regular Basis
Hubspot reports that businesses who have an active blog receive up to 67% more leads than those who don’t. Blogging on a regular basis provides you with the opportunity to become a thought leader in your field and eventually gain more leads. You’ll able to engage directly with prospective consumers and address any questions or concerns. Best of all; it’s absolutely free and doesn’t require an investment other than time.
Get The Right Traffic
Getting more traffic isn’t necessarily better if visitors aren’t interested in what you’re offering. For example, if you’re a criminal attorney located in Los Angeles you’ll get more valuable leads if you target “criminal attorney los angeles” instead of “criminal attorney fees”. The second term may gather more visitors but they aren’t likely to need services in the Los Angeles area.
Think about the type of visitor that is most likely to become a customer and niche down your marketing. Tools like Ahrefs or SEMRush can be used in order to find relevant search terms for your website. Don’t forget to focus on “long tail keywords” which may not bring as much traffic but can be productive if it’s targeted.
Check Your Site Speed
Visitors leave sites in high numbers when your site is loading slow. In today’s world of fast high internet speeds a five second load time is unacceptable. A faster page load will increase the number of pages viewed on your website. It will also decrease your bounce rate which some search experts believe may affect organic search results in Google.
If you use WordPress it’s easy to make your site load faster by installing and configuring a cache plug-in like W3 Total Cache. Make sure to enable its configurations to minify css and javascript for even faster load times. Keep your code as clean as possible and avoid using lots of javascript unless absolutely necessary.
Compress your images manually with an image editing tool or use a plug-in like WP Smush in order to keep your file sizes smaller. Use Google’s free PageSpeed Insight tool in order to check if your site is loading at an acceptable rate and find out how to optimize it for maximum speed.
Engage At Trade Shows
Trade shows are an excellent opportunity to network with others in your field and showcase your products or services to the general public. It’s also the perfect to answer any questions your prospects may have and collect their information. Use an app like QuickTapSurvey in order to collect names, email addresses and other details. Since it works on an ipad you can leave these at self-serving kiosks and collect information from numerous prospective customers at the same time. This data can be imported into your favorite email client allowing you to follow-up right after the show.