Growing an audience is goal of just about any blogger, right? Considering the fact that nearly 50% of all Internet users read blogs on a daily basis, there’s a massive readership out there regardless of your niche or industry. In his ultimate guide to building a money-making blog, marketing guru Neil Patel notes the need for bloggers to share their stories with the world.
It’s true that blogs allow us the opportunity to reach a global readership; however, many bloggers fail to take advantage of the diversity of the modern blogosphere. With some small adjustments to your content strategy, you can drive your audience to go global and reach out to users beyond your own backyard.
Keep It Simple
Despite popular belief, you don’t need to write in a completely different language in order to appeal to non-English speakers. Instead, you simply need to take special care with your writing and essentially keep it simple. That’s not to say that you cannot cover controversial or complicated topics such as politics or war; however, you should write your content so that it’s easy to digest. For example, make sure to..
- Keep sentences relatively short and try to avoid writing in long paragraphs (using bullet points when possible)
- Avoid slang or other phrases (idioms, figures of speech) that may not be familiar to foreign readers
- Try to write in an active voice (instead of passive) and stay consistent
When addressing into a global audience, keep in mind how you write alongside what you write.
Tap into Other Cultures
Perhaps one of the best ways to appeal to a global audience is by covering content that has a worldwide scope. Keep a close eye on the headlines and foreign events to draw inspiration for new article ideas.
For example, you can discuss world events or happenings in your industry as they pertain to foreign countries. Obviously you should tread lightly with controversial topics that may be politically charged. At the end of the day, you should write content which best appeals to your audience, regardless of where they are.
Assume the Best of Your Audience
Never assume that just because you have a foreign audience that such readers will inherently have trouble with your content. Although there may be a slight language barrier for readers across the country, chances are they can have a good handle on written English. In short, your readers don’t want to feel like they’re being condescended to.
Offer Translation Options
While browsers such as Chrome may offer an option to use Google Translate for ease of accessibility for foreign readers, you can also harness the power of WordPress plug-ins to help translate your site for visitors. Such plug-ins are especially important for non-English speakers, who perhaps wouldn’t be able to navigate your site without some sort of translation.
While some bloggers feel that they can’t have the best of both worlds when it comes to their audience, just about any blog has the potential to reach a global readership. By optimizing your site for global readers, you can ensure that you have the power to tell your story to the world.