A picture is worth a thousand words – so goes the saying – but sometimes even a few words are worth a thousand words. The best writers are those who sum up complex oceans of thoughts into a few words. Companies hire such writers to write short, crisp, memorable taglines for their businesses.
You see in this crowded world if you want people to remember your brand name then your company’s name and your tagline both should be very small. It is difficult to remember large names while it is a bit easier to remember small ones. This does not imply that small names mean inferior quality. If that were true then all Nobel’s, Bookers and Pulitzers would have gone only to the epic, two thousand paged novels.
A logo identifies your brand and gives immediate recognition to your business. But a tagline also helps you achieve the same. A tagline is a small statement that can be used to declare the purpose of your business amongst other uses. For example in the first Harry Potter movie, Harry goes to buy his magic wand from a shop named “Olli Vander’s”. The shop’s banner had the name written over it and its tagline said “Makers of fine Wands”. This is a classic example how businesses use taglines to declare a statement of purpose.
Below I present you with 20 logos with cool taglines that may inspire you to create quality logos and taglines for your own business.
Software used for making this logo is Adobe Photoshop CS2.
4. Jack of All Paper Works
Started with company naming, logo and tagline, then business card.
5. Benita Stafford-Smith Identity
Benita Stafford-Smith is a fabulous life and business coach. Her goal is to help people achieve. We created her logo, and tagline “inspire the fire within” to move Benita to the next level in her business success.
6. Macs Market
Company branding included logo, tagline, letterhead, postcard, menu design and working with interior designer to incorporate brand with restaurant design.
7. Simply Perfect Cleaning
This photo was taken on January 19, 2012.
8. The Genius Group
9. Key Savings + Credit Union
10. Free The Children
Launch a new brand with a logo and tagline, as well as a strategy platform.
12. Hong Kong Logo
I drew inspiration from the white, stylized, five-petal Hong Kong orchid tree (Bauhinia blakeana) flower they have on their flag. I wanted a vibrant and versatile logo, that also incorporated their current tagline and this is what I came up with_Jenifer.
13. Just do It
Wal-Mart Stores, Inc. branded as Wal-Mart since 2008 and Wal-Mart before then, is an American multinational retailer corporation that runs chains of large discount department stores and warehouse stores. The company is the world’s 18th largest public corporation, according to the Forbes Global 2000 list, and the largest public corporation when ranked by revenue.
Download Benelli Logo Wallpaper – It is a Army Spa is an Italian firearm manufacturer founded in 1967, located in Urbana, Italy, best known for high quality shotguns used by military, law enforcement and civilians all over the world. Particularly famous is the Benelli M3 12 gauge, used extensively by American SWAT teams.
17. Body Positive
An HIV and AIDS research and resource center.
18. Power up Your Creative Career
Tabula created a potent and memorable advertising campaign for targeted regional outlets with the tagline “Power Up Your Creative Career” – a nod to both the University’s logo and its tech-savvy target market of creative professionals.
19. Gold Finger
20. Jobs Here
The plan to grow our economy – Nova Scotia.
I hope you liked the above collection. Let me know in the comments below which tagline and which logo from the above you liked the most.