30 Creative and Interesting Typography in Print Ads

No matter how brilliant your product is but if no one knows about it, it will definitely be a flop. Why else do companies like Coca Cola and Pepsi pay thousands of dollars to movie stars for promoting their product?

Regardless of how much the Internet has penetrated our lifestyles; print media still has a dominant share in the world media. The most popular newspaper of any big country has lakhs of readers. In order to reach lakhs of people you must post an ad in a publication having lakhs of readers. But what good is an ad if it fails to attract the attention of the readers? You would surely not want your ad to get mixed up and disappear within hundreds of other ads on the Classifieds page. In order to be attractive, your ad must stand out in the crowd. Below I show you 30 methods to do that.

In this post I have collected one of the best print ads that I could find. These are presented here for inspiration. Of course this is copyrighted material and I am not telling you to copy it and paste it on your ad campaign. What I am asking you is to view these pictures and emulate their style in your ads.

Other useful related posts:

1. Discovery Channel Life

Global Key Visual crafted for Rubin Poster & Associates (RPA) and Discovery Channel. ‘Life’ is 10 Episode series created by producers of very well known ‘Planet Earth’. Narrated by Oprah Winfrey. Production process took about 4 weeks to complete.

2. US Preventive Medicine

Learn your health risks now and they won’t be so scary later.

3. Child Soldiers

Miami Ad School, Coalition to Stop the Use of Child Soldiers.

4. Firemen

5. Efficiency

6. Work One

we rock as one, Two brothers, two styles, two designers, two visions, Blended into one.

7. Mtv Happy Ending

A happy ending is, when the right one is crying. Welcome to bitches’ playground. A shoot of love, charm school and MTV Next.

8. Brighton Language School Espanol

9. Business English

10. Nike Body

This ad was created by DDB Paris, France Agency.

11. Ben & Jerry’s

This is an Creation of an advertising agency Ogilvy & Mather Asia Pacific Singapore.

12. Equal

This ad was created by an advertising agency Tracy Locke, USA.

13. Ivan Beshoff

This is an Creation of an Publicis QMP, Dublin, Ireland advertising agency.

14. Green Movie Sound Dept

Creaking sound of uncle Carl’s knee during the heroic but unlucky Monate Lake sack race. We reproduce, record, create, search and find sounds you have never seen. We are Green Movie’s sound designers.

15. Jane

16. Language Studies Worldwide

How are you?Improve your English. Language Studies Worldwide.

17. Other Time

Don’t hesitate any longer.

18. Visa Go

Based on the ‘Go’ campaign typography we created a full photo-manipulation and matte painting using only stock sources. Whole production process took us 4 weeks from concept phase to final high resolution file.. The main idea was to show all the Visa Go card perks.

19. Sun Rype

Made with real fruit goodness.

20. Hugo

Hugo Boss Design Contest.

21. UX 3D type

3D Cover illustration for .net magazines feature on user experience (UX) design.

22. Seriously Good

23. Do The Dew

24. Pivot Boutique Karma

Good karma is in. We wanted to make it clear that eco-friendly fashion is not only good for earth, but also very stylish.

25. Bexomer

Any medical professional, while administering a brand for insomnia, looks for one basic benefit: that it should ultimately help the patient catch sleep.

26. Schweppes

How does 1 + 1 = 3? And when does 1 + 1 = 3? Illogical and unlikely perhaps, but sometimes the most magical experiences don’t quite make sense. Well not at first anyway. So 1 + 1 = 3. Or, ‘You + Schweppes = an incredible result’. The art of creating that perfect mix, that transformation from ordinary to extraordinary was brought to life with a series of posters by Pablo Alfieri, Sugar Power, Si Scott and Jonathan Zawada. Mix with Schweppes, and an outcome even better than expected can magically happen.

27. McDonald’s McFlurry

Mix your own McFlurry – Choose between Cornetto, Daim, Kit Kat, Smarties, Caramel, Strawberry and Chocolate Sauce. McDonald’s – I’m lovin’ it.

28. Thinner

29. Levi’s

Bmd design, Levi’s.

30. Agora

I hope these ads inspired and entertained you. Which one from the above did you like the most and why? Have you ever used a print ad for your business? How did it go? Let me know in the comments below.