Are you about to embark upon a new journey regarding your education? If you are still uncertain in terms of what path to take, you might want to consider studying towards a degree in data analytics.

The world is chockfull of data due to massive advances in technology and there are plenty of companies and organizations looking to leverage it to their advantage. Data analysts are the experts who are trained to inspect, collate, and model data with the intention of deriving valuable insights in support of decision-making. Needless to say, these skilled data analysts are in huge demand right now and this trend is set to continue its increase indefinitely. Intrigued? Here are nine reasons why this specialization could be the perfect fit for you.

Career longevity

Information provided by the Bureau of Labor Statistics (BLS), the market for skilled computer and information research scientists – including data analysts – is estimated to experience a growth rate of 11% between 2014 and 2024. This rate is significantly faster than most other occupations. In short, this means not only that data analysts and data scientists should find it relatively easy to obtain employment, but also that they can expect to enjoy long and fruitful careers.

Obviously, the higher your education, the more likely you will gain access to exciting career opportunities. This is why most individuals within the data industry will opt to complete a postgraduate analytics degree, such as a Master of Analytics, with a focus on big data management, ethical practices, predictive analysis, principles of programming, and data visualization and communication. 

Impressive earnings

Along with ample employment opportunities, data analysts also enjoy impressive salaries. The amount earned will of course vary significantly from employer to employer. However, Glassdoor claims that the average annual salary for a data analyst in the United States of America is $62,453. The upper level of the spectrum can extend all the way to $95,000 per year.

The data scientist vocation also pays exceptionally well in Australia, with average salaries varying according to region. highlights that the highest average annual salary for a data analyst is $96,109 per year in Sydney, with Melbourne following closely behind at an estimated $94,265 per annum.

A chance to change the world

If you are searching for a meaningful, rewarding job, a career in data analytics could be it. Countless organizations have demonstrated how the power of data can be embraced to change the world for the better. For example, it is common practice for healthcare facilities to collect and analyze data in an effort to improve the level of patient care provided. There are also a few experts who believe that big data could be the key not only to cure various diseases, but also to prevent them from spreading in the first place.  

By taking a lead role in analyzing all of this critical data and information, you will be helping to make a difference in the lives of individuals and communities all over the globe.

There’s currently a skills gap

This is another reason why most trained data scientists do not struggle to find employment following the completion of their studies. In various surveys conducted over the last few years, almost half of all business owners questioned claimed that they have yet to integrate big data into their operations purely because they could not find anyone qualified enough to assist them in doing so. Data analytics is an extremely specialized area of technology, and not just anyone can handle the demands!

You could work at an esteemed organization

Some of the world’s biggest brands are on the lookout for talented data analysts to join their team. Therefore, if you dream of working for a big name, such as Coca-Cola, Nike, Microsoft, or Samsung, getting a degree in data analytics is sure to take you a huge step closer to realizing it!

Your degree will be versatile

Say you complete your Master of Analytics and you decide that you want to veer away from the traditional data analyst career path — the reality is that you should not experience any issues along the way. A degree in data analytics is extremely versatile and there are many different industries that you can break into as a result. Think about it. Data is everywhere! As such, many data analytics graduates find themselves working in the realms of business intelligence, finance, higher education, and sales, to name a few.

You can study online

Those looking for maximum flexibility when it comes to their studies will be pleased to discover that there are countless data analytics programs and courses that can be completed online. UNSW Sydney is just one of the world’s leading universities offering a 100% online Master of Analytics program spanning across two years. Anyone in possession of a recognized bachelor’s degree or equivalent with a credit average of at least 65% is eligible to apply.

You can work anywhere in the world

Satisfy your desire to travel all the while earning great money by putting your data analytics degree to good use. There is a significant demand for skilled data professionals across the globe, so there is no need to remain in your home time should you wish to spread your wings!

You can opt to freelance

Prefer being your own boss as opposed to working for a single company? A sizeable portion of data analysts earn their income by freelancing and providing consulting services to a host of clients. Freelancing is a wonderful way in which to boost your work-life balance. As long as you have a solid internet connection and an entrepreneurial spirit, you can make it work and assist clients both locally and from various corners of the globe.

Ultimately, a degree in data analytics is one of the most future-focused options out there, and it is sure to provide plenty of promise for a long, rewarding career. So, don’t delay. Start looking into the many esteemed educational institutions today!