Search engine optimization (SEO) is a clever marketing trick that can yield infinite leads when applied correctly. In order to make the most out of your SEO campaign, it’s important to specialize your strategy according to your industry. For real estate, that means focusing on local SEO and online marketing, which can be a foreign concept, when much of your business is conducted in person.
Despite uncertainty in the process, thousands of realtors have seen the benefits of local SEO. According to research from Placester, 92 percent of homebuyers will look online at some point in their search for a home, underscoring the potential revenue that awaits realtors who use SEO.
Getting yourself noticed as a respectable real estate agent with a unique perspective on home shopping is very important, and can be achieved through modern SEO practices. As you make SEO a priority, here are some suggestions for making it successful.
- Location Means Everything
You know that location is what sells homes, and your online strategy should be no different. Local SEO strategies should be applied in full force to maximize the reach and effectiveness of your site.
Keywords aren’t the most important factor in SEO, but they can be useful for driving home the location. Make sure your content includes mentions of homes for sale in your specific location. Carefully research keywords on Google Trends and other tools to recognize which keywords will perform best for local attention.
- Optimize for Mobile
You should know that more than 60 percent of homebuyers use their phones and tablets to perform searches. Those searchers account for more than 600 million homes being viewed via mobile devices each month. If you haven’t optimized your site for mobile use, you’re missing a lot of potential traffic that could boost your search rankings.
Google has an algorithm that helps categorize the ranking placement of each website in the search results. Based on the behavior of your site and the things you’ve done to improve the quality, you can receive higher rankings or penalties. Thanks to a recent update, any site that’s not optimized for mobile use will receive a penalty.
- Generate Reviews
After you’ve had a good experience with a client, ask them to leave a review on Google or Yelp. These reviews act as word of mouth marketing – the most effective form of marketing there is. As you accumulate reviews, Google will recognize your site as more trustworthy, improving your ranking status.
If you haven’t started a blog for your real estate site, now is the time to do so. Blogging is by far one of the most impactful ways to attract organic search traffic (simple keyword searches on Google) to your site.
If you have a blog, but you’re not receiving the returns you hoped for, now is the time to improve. Focus on updating the quality of the content and choosing topics that will rank highly in your area. Consumers are more likely to share your content and earn you quality backlinks when the blog is valuable.
- Use Quality Images
Another part of Google’s algorithm is the quality of your site. Everything from your text to the coding can influence this particular tenet, but images are among the most important factors for real estate agents. When you have images that draw in customers and improve the quality of your site, Google will grant authority status, leading to higher rankings.
Including metadata and tags is also important for optimizing the images on your page. This helps Google categorize your content and helps to rank it more accurately. This is a simple addition that can take your real estate SEO to the top.