It is an established fact that website development comprises of various parts that include web graphic design; interface design, development with standard code and planning user experience design. But one of the most important thing that will help your website get noticed among the millions of ones already hosted online, is search engine optimization or SEO. That’s why the big question of- how to make an SEO friendly website design. – arises every time a business goes online.

However, in this modern world of blooming digital marketing era, having a great website is not just enough to stand out from the crowd. Courtesies of SEO that your website will be noticed online and will get the necessary organic traffic to help you build a brand presence, and thereby driving business growth over a period of time.

Creating an SEO friendly website design is a cost-efficient method for driving traffic and stay above the competition. Here are a few SEO guidelines followed by any web development company Dubai has to offer. They are listed as follows:

1. Visually pleasing website

Humans are quite easily affected by visuals, and having said this, it is the need of the hour to create a well-planned and organized website that has amazing visuals coupled with graphics for driving maximum number of visitors. Boring and unimaginative websites that lack quality images do not do well online. That is why it is important to strike a balance between the content and the visuals that support it such that you get a website that is liked equally by users and search engines alike.

2. Use Social Media

Social Media has the potential to attract customers and improve website’s visibility. As a result, you are able to establish the leadership in any given category. But when it comes to SEO, social networks play a broader role than just advertising. Apart from providing a valuable back link to the website, they act as source of traffic. Additionally, social media helps to target niche audience, which would otherwise take large time and resources, if done through the regular way of off-page SEO activities.

3. Using a Blog

Search engines are hungry for content, and so are the users who browse the web. So why let your prospect customers wander around when you can host a blog online on your website. A blog not only keeps your website dynamic and fresh, but it attracts the relevant audience that can turn into prospect customers. A good blog adds SEO value to the website as well as builds audience base. Additionally, blogs provide you an opportunity to use a varied range of keywords such that your website ranks for different searches. Creating a blog makes sense because it makes the website more interactive, and improves its overall ranking online.

4. Mobile Optimization and Speed

The SEO friendly web design is crucial, but not all your audience is going to come from desktop computers. With the evolution of mobile devices and smartphones, developing a website that is user-friendly and compatible across all platforms is critical. And this is where mobile optimization of the website comes into the picture. While responsive designs are blooming, having them SEO optimized is necessary to hold onto to good ranking. Apart from the part of mobile compatibility, page load speeds matter as no one prefers websites that load slow. So, CSS and Javascript optimization for faster page loads in necessary.