Search engine optimization has become one of the most influential factors in the world of digital marketing, and for a good reason. Search engine optimization, or as it is known more simply as SEO, is the practice of improving your ranking on a search engine’s feed. This, in turn, will enable you to gain credibility, expand brand awareness and improve both the quality and quantity of traffic to your website. Effective search engine optimization involves a number of different practices, one of which is design.
This guide is here to help you learn more about the importance of design for design engine optimization.
Make The Right First Impression
As an experienced eCommerce SEO agency will tell you the first impression that your website makes can be hugely important when it comes to search engine optimization. The reason why first impressions are so important is that a search engine will monitor how long a user spends on your site. If a user quickly clicks off your website, this will dissuade a search engine from giving you a higher ranking spot.
Research shows that it takes the average internet user less than one second to make a website’s first impression. Alongside loading speeds, design is one of the most influential factors in making first impressions. Ensuring you have a cohesive color scheme and an effective overall design is critical for making the right first impression.
Improve The User Experience
Website design can be critical when it comes to ensuring visitors to the site are able to have the very best experience possible. The better user experience you are able to provide, the better potential you will have for search engine optimization. This is because ensuring a high-quality user experience will improve important search engines optimization metrics like time on site and conversion rates.
Demonstrate Your Brand Identity
When a user comes to your website through a search engine, it is possible that they are unfamiliar with your brand. Having a design scheme that is able to effectively reflect your brand identity will enable you to make the right first impression on a potential customer. Demonstrating your brand identity early on with your website design can help you effectively capture customer attention and start building meaningful relationships early on.
Work For All Audiences
Website design is not only focused on making your website look more appealing, but it is also concerned with functionality. Using responsive website design can be vital for search engine optimization can be very beneficial. Responsive website design is a form of design that is focused on ensuring that all users have the same high-quality experience on your business website, no matter the device that they are using.
As the majority of internet traffic now comes from mobile devices, having a website that is designed to respond to the screen that a visitor is viewing you on can be essential. This will ensure that you are able to provide the highest quality experience for all your users, which will, in turn, benefit important search engine optimization metrics like time on site.