One service you can always count on new companies needing is a logo design. This is especially true in the digital age when a company’s logo plays such a huge role in their online marketing.
Today, the market for talented logo designers is certainly rich. However, in order to be successful, there are still a few things you need to consider before starting your freelance logo design business.
Set Aside Some Funds
No matter what business you are starting, it’s essential that you set aside a fund that you can live off of while you are growing your business.
Successful logo design businesses aren’t built in a day. It’s likely going to take you time to find a decent amount of clients and enough work for you to reach your income goals. Without a fund set aside, your money may dry up long before you’ve built your business to the point it needs to be at before you can rely on it as your sole source of income.
You’ll Need to be a Great Marketer
Having a strong foundation of branding and marketing knowledge that you can rely on is essential for freelancers starting their own logo design business. For starters, understanding a few basic marketing principles will allow you create better logos. After all, at their heart, logos are a marketing tool.
Beyond this, though, you’re going to have to be comfortable marketing yourself and your business if you hope to bring on a number of quality clients. Hone your sales pitch, establish a quality online presence for your business, and learn how to best market your services.
When it comes to running a successful logo business, great graphic design is only half of the equation. Great marketing and business strategy is the other half.
Your Portfolio is an Invaluable Tool
Just like logos are a great marketing tool for businesses, your portfolio is an essential marketing tool for your logo design business. Your portfolio showcases the logo design skills you are able to bring to the table better than any sales pitch ever could.
When you’re first starting out, though, putting together a quality portfolio may be difficult. If you haven’t had the opportunity to design many logos yet, your portfolio may seem a little bare.
One important thing to keep in mind though is that, when it comes to logo design portfolios, quality trumps quantity every time. Having just a few examples of your best work to showcase is going to be much better than having dozens of mediocre samples.
If you don’t yet even have a few logo designs that you can put in your portfolio, consider creating a few concept logos, offering to work for free for non-profit organizations, or attending a logo design workshop that promises to help you create samples for your portfolio.
Focus on Growth Opportunities
Constant growth is the goal that drives most all businesses. While you may or may not aspire to turn your logo design business into a major company, you should still be on the lookout for growth opportunities from day one.
There are a few different ways to go about growing your freelance logo design business. Starting out, your primary outlet of growth will likely be finding enough clients to keep you as busy as you want to be. Once you’ve got a full workload secured, though, you can start focusing on growing your business by taking on better-paying clients. There is no upper cap on how much some companies will be willing to pay to have their logo designed. As your business grows and you build experience and a reputation, you can start targeting clients who are willing to pay more for expert logo design services.
At some point, you may even wish to hire on other logo designers to work for your business. In the end, how much you wish to grow your logo design business is up to you. However, growth should certainly be one of your goals.
Starting a logo design business is a rewarding pursuit full of opportunity for talented designers. So long as you make the right considerations and preparations ahead of time, you should be well on your way to starting a logo design business that will be a big success.