Small businesses are an important part of the economy, as each business hopes to solve problems and add value to the world. Small businesses provide products and services that meet the needs of locals and fulfill the needs of larger businesses. Even with so many benefits, small businesses can have difficulty making and sharing their message.
Freelancers, startups, and entrepreneurs usually oversee their budgets and keep their expenses low. This means that their marketing budgets are the first to go. Websites are the new first impression for most businesses because consumers make most of their decisions based on their appearance.
Brands that are working to spread out their digital identity should expect an increase in the rivalry for the consumer’s attention. Most shoppers form opinions about brands based on their browsing experience, which makes it essential for you to establish a positive online identity.
Here are the things that you should expect to see in the evolution of small business web design:
Motion UI (user interface)
Animation and motion capabilities in web design keep increasing. Motion does not only refer to videos or caricatures; your website can also benefit from fluid motion throughout a page. Brikk provides a great example of how you can use video to show off your work. Intense color and animation can make your homepage inviting.
Due to growth in data and bandwidth compression, users do not have to suffer slow load times or experience website downtime.
What constitutes website downtime? Nowadays what constitutes website downtime is more complicated. A website is considered down if the end users can’t access it or complete their task. For instance, when shopping online and can’t put a product in their shopping cart.
So, how do small business owners avoid website downtime? Sadly, you can’t stay glued to your computer 24 hours a day hitting the refresh button to ensure that your business website is performing properly.
Thanks to rapid technological advancement, website uptime monitoring services are now available to make sure that your site is up and accessible to visitors which is critical to every business.
Less dependence on custom mode
In the past, most businesses used to hire design firms to build their websites because they were perceived as hard to create and difficult to maintain. However, now there are platforms that allow people who are not tech savvy to create their websites in a drag-and-drop format. If you own a small business, you should try the do-it-yourself approach: the less you depend on coding, the less complicated your website will be.
Internet of things
According to Technavio, IoT is expected to grow 31.72 percent by the year 2019. This report draws attention to the growing number of connected devices. By linking smart devices to the internet, the internet of things makes data exchange – which was not possible before – a possibility.
Gartner also predicts that up to half of IoT development will emanate from startups that have been doing business for fewer than three years. According to Thomas Peham of UserSnap, the more devices connect, the more developers will come up with improved solutions for helping users communicate with and control their devices and tools.
B2B takes Creativity from B2C
In the past decade, the development in e-commerce has mostly affected the consumer market. As technologies evolve rapidly, consumer brands are empowered to create great buying experiences. Foox believes that the next wave of growth in e-commerce will occur in the B2B market.
Brands are going to their B2C peers for direction on how to use new technology to create buying experiences that help them grab a larger share of the market and separate them from their competition.