A well-designed website forms the heart and soul of a contemporary business. Veteran content marketers would be well aware of the fact that a well-designed website can take your business venture up by several notches.

Now, building and developing a website happens to be a real task. There are a lot of things that need to be taken into consideration. Also, hiring a team to develop a business website is bound to cost money. Also, you need to make sure that the designing team being hired by you is good enough to provide you with everything that you need. You will come across a lot of companies providing website design in Frederick MD. Make sure that you choose wisely.

Here are a few basic things that need to be kept in mind while getting your website designed:

1. Domain Name comes first

Good domain names happen to be of immense value, but finding good domain names isn’t an easy task at all.  It is important to choose a domain wisely because a domain is something that defines you. It is something that describes who you are and provides you with a branding.

While choosing a domain name:

  • Keep it short, sweet, and simple (tongue-twisting names won’t work)
  • Try keeping a keyword in the domain

Things to Avoid:

  • Beware of misspelled domains
  • Never choose a hyphenated domain
  • Don’t go for domains with numbers

2. Hosting

A few pointers that need to be kept in mind:

  • The price
  • Disk Space available
  • What do you require?
  • Adequate customer support
  • Web hosting Control panel

3. Purpose

Now, comes the purpose. You need to have a purpose behind designing and developing a website. Purpose would determine the type of content that will go on your website. The design and layout of the website will also be determined only after you have defined the purpose your website has to serve.

4. Layout & Color

They say: “First impression is the last impression”. This statement holds a lot of truth. When customers access your website for the first time, they look at the color and design of a website. The placement of the logo and brand name happens to be important as well. If the website is dull and brand, then your users/visitors would leave the page with an extremely bad taste in the mouth.

If you want your website to look good, then do not bombard it with colors. Use two or three colors that go well with your brand. In this way, your visitors will be able to associate the website with your brand.

5. Content

It goes pretty much without saying that content is the most important part of the website. No matter how well-designed the website is, if the content is substandard, then you won’t be able to hold the users for long.

In order to make your content work, you need to define a set of search terms (keywords). For that, you need to keep track of the search terms that are being used by your target audience.

Make a list of keywords and start developing content around those keywords. These keywords will help drive more traffic. There are a number of Maryland SEO companies that provide keyword services. Get in touch with them if need be.

So, to top it all, here are the things that need to be kept in mind before planning to get a website designed.

  • Go for a simple and clean layout
  • Use simple typography for enhancing readability
  • Use brand colors
  • Navigation gotta be easy
  • Reduce loading time of the website
  • Add quick links