Digital marketing strategies have changed dramatically in the last decade. With that in mind, marketers have abandoned long-disputed techniques such as misleading advertising, mass emails, black-hat SEO, and content scraping, to avoid a series of legal consequences and being penalized by search engines like Google and other digital platforms.
Although we are living in the digital age, there are many challenges for an eCommerce business. Competition can be extremely fierce, with millions of shopping options. That’s no stroll in the mall anymore. On top of that, thanks to search engines, people can check prices quickly, compare your services or products with your competition, and decide what to purchase long before they even land on your website.
As 2020 thrives for an authentic and omnichannel approach to marketing, here are the top digital marketing strategies for the year with cutting-edge digital marketing strategy examples to inspire and help you boost your sales.
1. Highlight Product Visualization
Every manufacturer or e-commerce marketer is ever desirous of seeing her/his business booming. That said, to stand out in a competitive environment which is continuously undergoing proactive designs and trends should be your ultimate aim.
In 2020, product visualization services have become even more prominent, and they’re encouraging businesses and designers to make more in-depth decisions while enticing and persuading potential customers. Today’s consumers in change, have come to expect access to almost any kind of information at any given time. Not only that, but they’ve become incredibly visual.
With that in mind, using cutting-edge product visualization allows you to easily and quickly expose your products so they can look at the details without necessarily having to spend minutes to read about them. Smart leverage tools today allow us to spin a product for a 3600, zoom in, view and roll-over, and even view and pop-up info tools.
If 3D technology is within your reach, you can use it to improve customer engagement and boost the shopping experience to a whole new level.
2. Integrate All Your Social Platforms for Sales
Social media is a long-term play for any e-commerce enterprise. As you probably know, the goal stays the same – to convert new visitors into interested followers and eventually into paying customers.
If you’ve just started your eCommerce business, make sure you incorporate these social media platforms into your marketing strategy.
With over 2 billion users, Facebook makes a strong marketing tool. The most renowned social media platform relies on ads that offer highly compartmented targeting using location and demographics to deliver accurate information with a better ROI.
There is no eCommerce business that doesn’t use this platform. On Instagram, you can create any kind of post on a shop now galleries related to your business. Users can click on the image and go directly to your shop and buy it.
• YouTube
With almost 1.5 billion users, YouTube has nearly as many users as Facebook. eCommerce businesses can influence this platform for free, using valuable content such as product reviews, cross-promotions, explainer videos and a new product or service announcements. YouTube is the third’s most visited platform, making it an ideal place to develop your brand and generate fresh leads.
Visualization means everything today. eCommerce vendors can display all their product images. This platform works great to gain more sales and traffic to their websites as consumers enjoy the simple concept of pinning and saving whatever they plan to purchase.
3. Optimize Your Email Campaign
Email campaigns are still an intrinsic part of your sales digital marketing strategy. There are multiple websites and volumes dedicated to email marketing. With that in mind, here are some of the most fundamental optimizations that are often ignored or overlooked, sales and costing conversions.
• Welcome emails
Well-written welcome mails help strengthen a relationship between your customers and your brand. It makes future upsells and targeted offers more likely.
• Share tips and relevant info
In marketing terms, this is lead nourishment. Keeping your potential customers interested without staggering them with a bunch of sales offers goes a long way to establishing trust. Providing interesting and useful content to keep your business top of mind.
• Send coupons and discounts
Everyone loves a good deal. In one trial, a vendor who sent vouchers to all his social media platforms improved conversions by 252%.
Leverage Artificial Intelligence (AI)
AI can make a considerable impact on your eCommerce business sales. Artificial Intelligence has the ability to accumulate info and use it to accurately forecast how a customer will react based on past behaviour.
Measurable metrics like bounce rates, conversion rates and engagement rates provide valuable detail into the efficiency of your site and how customers and potential customers use it. By collecting data, you can obtain the clues you need to improve your website and support loyalty and conversions.
4. Cutting-Edge Product Filtering
Product filtering is imperative when you offer a wide range of products. Why? Because no one has enough time to search on your site built on a complex inventory plan that doesn’t make any kind of sense to them. In its place, you must provide customers with the tools to shop on their terms and find what they want as quickly as possible.
Seeing that almost 42% of major eCommerce websites are not using advanced filtering, you could significantly improve your business by having a site that allows your customer to shop what they need effortlessly.
5. Don’t Forget the Chatbots
This type of AI really deserves its own type of strategy. Chatbots act as the first point of contact that can either make or break your customer experience. Shopping gets easier when someone is available to answer your questions any time you need it. With chatbots, you can quickly resolve your customer’s issues by allowing them to make their way to the shopping cart.
Smart chatbots make it easy to convert clients in a very human manner, and can also provide a more personalized experience that can considerably influence shopping decisions.
All in all, no eCommerce business can succeed in a progressively crowded environment without a steady, full-funnel marketing strategy. If you want to keep your sales flowing, you should start brainstorming right away.