A picture is worth a thousand words, so goes the saying – but sometimes even a few words are worth a thousand words. The best writers are those who sum up complex oceans of thoughts into a few words. Companies hire such writers to write short, crisp, memorable taglines for their businesses.

You see in this crowded world if you want people to remember your brand name then your company’s name and your tagline both should be very small. It is difficult to remember large names while it is a bit easier to remember small ones. This does not imply that small names mean inferior quality. If that were true then all Nobel’s, Bookers and Pulitzers would have gone only to the epic, two thousand paged novels.

Logos with Cool Taglines

A logo identifies your brand and gives immediate recognition to your business. But a tagline also helps you achieve the same. A tagline is a small statement that can be used to declare the purpose of your business amongst other uses. For example in the first Harry Potter movie, Harry goes to buy his magic wand from a shop named “Olli Vander’s”. The shop’s banner had the name written over it and its tagline said “Makers of fine Wands”. This is a classic example how businesses use taglines to declare a statement of purpose. Take a look at the logo design agencies to find out more

Below I present you with 20 logos with cool taglines that may inspire you to create quality logos and taglines for your own business. However, a word of warning – most of these logos are trademarked. As such, do not copy them for your business.

1. Adidas

Software used for making this logo is Adobe Photoshop CS2.


2. McDonald’s


3. Nokia

Nokia-Connecting people.


4. Jack of All Paper Works

Started with company naming, logo and tagline, then business card.

Jack of All Paper Works

5. Benita Stafford-Smith Identity

Benita Stafford-Smith is a fabulous life and business coach. Her goal is to help people achieve. We created her logo, and tagline “inspire the fire within” to move Benita to the next level in her business success.

Benita Stafford-Smith Identity

6. Macs Market

Company branding included logo, tagline, letterhead, postcard, menu design and working with interior designer to incorporate brand with restaurant design.

Macs market

7. Simply Perfect Cleaning

This photo was taken on January 19, 2012.

Simply Perfect Cleaning

8. The Genius Group

The Genius Group

9. Key Savings + Credit Union

Key Savings + Credit Union

10. Free The Children

Free The Children

11. Munchies

Launch a new brand with a logo and tagline, as well as a strategy platform.


12. Hong Kong Logo

I drew inspiration from the white, stylized, five-petal Hong Kong orchid tree (Bauhinia blakeana) flower they have on their flag. I wanted a vibrant and versatile logo, that also incorporated their current tagline and this is what I came up with_Jenifer.

Hong Kong Logo

13. Just do It

Just do It

14. Wal-Mart

Wal-Mart Stores, Inc. branded as Wal-Mart since 2008 and Wal-Mart before then, is an American multinational retailer corporation that runs chains of large discount department stores and warehouse stores. The company is the world’s 18th largest public corporation, according to the Forbes Global 2000 list, and the largest public corporation when ranked by revenue.


15. Benelli

Download Benelli Logo Wallpaper – It is a Army Spa is an Italian firearm manufacturer founded in 1967, located in Urbana, Italy, best known for high quality shotguns used by military, law enforcement and civilians all over the world. Particularly famous is the Benelli M3 12 gauge, used extensively by American SWAT teams.


16. Printocom


17. Body Positive

An HIV and AIDS research and resource center.

Body Positive

18. Power up Your Creative Career

Tabula created a potent and memorable advertising campaign for targeted regional outlets with the tagline “Power Up Your Creative Career” – a nod to both the University’s logo and its tech-savvy target market of creative professionals.

Power up your creative career

19. Gold Finger

Gold Finger

20. Jobs Here

The plan to grow our economy – Nova Scotia.

Jobs Here