Whether you’re selling products and services as a business or you’re promoting yourself as an expert in a field, the internet is an indispensable tool to utilize. Studies by the University of Southern California and its online MCM program have revealed that 84% of adults in the US log online at least once a day. The same set of studies also showed that smartphone penetration is higher than ever, with more than 50% of adults owning at least one mobile device. These facts show that the internet is where you can find potential customers and the right audience segment.

These same facts are the reasons why managing online communications is more important than ever. Clients are now used to communicating through teleconference and video calls. Social media allows brands and businesses to engage customers directly. Are you fully utilizing these opportunities?

You can find the answer to that question by reading the full infographic below.

How the Digital Age Has Shaped Communication Management was created by the University of Southern California.