The major challenge with native advertising costs is the lack of a fixed rate structure. We’ve identified a great chance to optimize this budget line. However, the cost of an effective native advertising campaign in 2023 will depend on a variety of factors, including the size and scope of the campaign, the target audience, and the platform used.

For example, if you’re targeting a large audience on social media platforms such as Facebook or Instagram, you can expect to pay more than if you were targeting a smaller audience on a niche platform. Additionally, the cost of an effective native advertising campaign will also depend on the type of content you’re creating. If you’re creating high-quality, engaging content, you can expect to pay more than if you were creating basic content.

Overall, the cost of an effective native advertising campaign in 2023 is likely to range from a few hundred dollars to tens of thousands of dollars, depending on the size. Ideally, you’d want to know the cost of running a new native advertising campaign before launching it.

Generally, the cost of a native advertising campaign may range from $1,000 to $1,000,000 depending on factors such as the publisher’s inventory and domain authority, target audience, and the extent of competition for traffic in the desired target geographic region.

Native advertising is valued by CPM or CPC. When you pick the Cost per Thousand (CPM) model, you pay a determined cost for 1000 advertisement presentations. If you opt for the Cost per Click (CPC) model, you pay a writer whenever an ad is clicked. Thus, you can decide how to foot the bill for an ad whether when a client views your promotion or when they press on it.

We should explore further how to plan your budget and where to find dependable estimates for your campaign.

Traffic insights, the AI-powered tool to estimate campaign costs

In 2023, the cost of an effective native advertising campaign will depend on a variety of factors, including the size and scope of the campaign, the target audience, and the platform used. However, one tool that can help marketers estimate their costs is Traffic Insights, an AI-powered tool that uses predictive analytics to provide insights into how much a campaign should cost.

Traffic Insights uses data from past campaigns to provide an estimate of the cost of a campaign, taking into account factors such as the size and scope of the campaign, the target audience, and the platform used. This can help marketers plan their budgets and find reliable estimates for their campaigns.

In addition to Traffic Insights, marketers can also use other tools such as Google Ads and Facebook Ads to estimate the cost of their campaigns. These tools allow marketers to set a budget and target audience, and then provide an estimated cost for the campaign.

Overall, the cost of an effective native advertising campaign in 2023 will depend on a variety of factors, including the size and scope of the campaign, the target audience, and the platform used. However, tools such as Traffic Insights can help marketers plan their budgets and find reliable estimates for their campaigns.

Test campaign budgets and CPCs by geos

Different GEOs have their own proposed CPCs, which are determined by competition, market availability, and demand. Testing campaign budgets and Cost Per Click (CPC) by GEOs is an important part of any digital marketing strategy. It allows for optimization by geographic area, which allows for more value to be driven from the budget. Different parts of the world have different spending power, meaning transactions may happen at different rates and with varying CPAs. By testing campaigns and their settings across different geographical regions, advertisers can better identify the best settings for each area to maximize a return on investment.

When you have a limited budget or need results quickly, targeting an area with a lower cost-per-click is your best bet, allowing you to reach more people at the same price.

The approximate test budget is 10xCPA depending on the type of product/service. With this amount, you can evaluate quickly if the offer has upside potential while gathering enough data to optimize. However, this doesn’t mean you won’t experience success immediately.

CPC may be an important metric, but try not to fixate on it too much. Advertisers should shift their attention to conversions and their associated costs. As part of this process, analyze which traffic sources yield more conversions, and implement rule-based optimization; a strategy that increases bids on the best-performing sources while decreasing bids on those that don’t perform as well.

Final thoughts

There are two techniques to compute anticipated campaign expenditures. They are your go-to when offering approximated campaign finance. Recognize the market, the opposing level for different GEOs, and expected CPCs.  You can utilize the Traffic insights tool to find the recommended CPC, the number of impressions, and clicks for your upcoming campaign. It also allows you to discover expected targets for different GEOs, providing you with an estimate of potential native advertising costs.