Have you been searching for information on how to create a content marketing strategy that suits your business? You’re not alone. Effective SEO and content marketing is essential to the growth of your business. And through this post, you’ll discover how to tailor an effective content marketing strategy for your business.

Essential Points to Consider Before Creating a Content Marketing Strategy

Your content marketing strategy may fall flat if you don’t consider the following points:

Problems your product will solve – Can your product put an end to that long-standing problem customers face? Add such information to your content, and make it easy to see.

Your target audience – Demographics play an important role to the success of your content marketing strategy. Know who you plan to sell your products to and scale your content plan from there.

What makes your product stand out – The unique features of your products should be in your content.

Chosen content formats you will use – Will you use videos, text, podcasts, or everything? Find out what works best for your strategy.

After assessing these points, it becomes more comfortable to create a content marketing strategy that works for your business.

How to Create a Content Marketing Strategy for Your Business

1. Carry out a content audit

Many businesses usually begin their content marketing effort through blog posts. However, most thriving businesses will eventually plan to scale into other content pieces.

Engaging a review of your previous content makes it easy to determine if you’ve been doing something, or everything right. When you are armed with this information, you can initiate a functional marketing strategy for your content.

But what if you’re just starting your business?

New businesses can also carry out content audits, but with competitor’s data. Employing your research tools to gather essential information on competitors helps you to form a strong content marketing plan. And when you begin a marketing effort off the back of competitor’s info, you’ll be several steps ahead.

2. Define your long-term goals and short-term objectives

Some businesses plan their content marketing strategy to deliver short-term results. Even if there’s nothing wrong with some quick gains, planning for the long-term is usually more rewarding.

Your first step to create a content marketing strategy should be to define your long-term goals. In the course of creating your content marketing strategy, you need to ask these questions:

  • Why do I need to produce content for my business?
  • Do I need a content marketing plan to scale my business presence online?
  • What will be the long-term gains of creating a content marketing plan?

If you can provide clear answers to these questions, you’ve done the heavy lifting to create a content marketing strategy. After getting these questions out of the way, progress to complete a goal-planning template. You can easily address essential aspects of the creation process and develop an effective content marketing strategy.

3. Conduct pilot/recurring persona research

After defining your target market, it’s essential to conduct a pilot test as a beginner and expert marketer. Your target market may not be constant, especially if you plan to scale your strategy to encompass more customers.

Conducting a market research as a beginner provides valuable insight to help you tailor an effective content marketing plan. Experienced marketers also need persona research at several stages of their brand promotion process.  

4. Mine content ideas (constantly)

Producing engaging content for your business at a constant rate could be impossible without help. But you need to continue mining great ideas to keep your content marketing strategy functional and effective.  

Content idea generators allow marketers get tons of potential content templates with a few clicks. Apart from idea generators, other tools are available to help you tailor suitable content.

5. Select among content management systems (CMS)

Several content management systems are available online, making sure your promotion campaign is easier than ever. The most vital parts of your content creation strategy are encompassed in one system, giving you unprecedented control. Powerful tools can help you produce, publish, manage, and review content from one source.

6. Create your content

Incorporate best-practices in creating your content. Factor in SEO when creating your blogs, videos, infographics, and other content. It will help you scale better in searches, boosting traffic and lead generation potential.  

7. Design and implement a content publishing and management template

Know when to publish content on your chosen platform and how many posts you need per day. The amount of content per day will also differ based on your preferred platform.

Top Forms of Content for Scaling Your Online Presence and Lead Generation

Sure, you’ve been hearing about content for a long time. But how many types of content can you use in your strategy. Here’s a list of the top nine (9) content forms likely to suit your strategy:

  • Blog posts
  • Case studies
  • E-books
  • Infographics
  • Podcasts
  • Social media posts
  • Subscriber e-mails
  • Templates
  • Videos

Other content forms could help boost your brand presence. But these options listed above are proven to help drive your content marketing strategy to greater heights.


Knowing how to create a content marketing strategy involves an immense amount of groundwork and research. But after you get your strategy running, your workload reduces significantly.

A functional content marketing strategy ensures your business gains much-needed exposure to attract clients. With the information above, you can easily tailor an effective strategy to market your content. And don’t think content marketing is restricted to big businesses alone. You don’t want to be left out of a massive platform for growing your business without hassle.