You’ve probably heard that eCommerce is a highly competitive industry. Well, it is. Building an eCommerce brand is one thing, and it’s another to perfect a strategy that ensures a constant flow of traffic and ROI.
Search engines are the starting point for your customers’ journey. The chances of them visiting your site are determined by your website’s search ranking and seeing as these rankings are constantly changing, you need to be 2-steps ahead.
Google is the most popular search engine out there and the information it offers on its ranking procedures is somewhat vague and conflicting. Without a definitive idea of your site’s search ranking, you’ll experience a dip in traffic, conversions, and revenue.
With this 5-point checklist, you can implement a successful SEO strategy in your eCommerce store and improve your site’s search engine marketing.
- Push out unique content
Content is a huge part of SEO. If you want your site to benefit from Google’s content rankings, you need to avoid producing duplicated content. It’s helpful to know that if 60% of any page’s information matches another, it could be considered a duplicate.
So don’t do what everyone else is doing and ensure that your brand stands out from your competitors.
- Set up your website’s indexability and crawlability
The ability of a search engine to crawl your website’s content, analyze its pages, and add them to its index is crucial to your site’s SEO.
Your content plays a role in this but other factors such as site speed, user-friendliness, site load time, schema markup, and keyword research are critical to your SEO strategy.
- Use target-specific keywords
One of the most common pitfalls eCommerce business owners fall into is targeting keywords with the highest search volume. While these terms show relevance to your brand, you shouldn’t ignore keywords with lower-search-volume.
These are the more specific terms used by searchers that reflect their true intent. By using these target-specific keywords, you can increase conversion by showing your audience and potential customers that you offer exactly what they need.
- Add schema markup to your website
Schema markup is a batch of codes that you add to your website so search engines can display product details and other relevant information on the search results page. The markup tells search engines about your page content and this increases the appeal of the products and services you offer.
Adding schema markup to your site not only improves your page’s visibility but also affects your rankings.
- Ensure that your site is responsive
A responsive website is one that can adapt to whatever device customers use. Your site responsiveness is critical to the growth of your eCommerce brand so you must ensure that you provide a great user experience.
Google provides a tool you can use to check the current responsiveness of your site. Check for and repair all broken links. Also ensure that your name, address, and phone number are included on every page – it’s important to ensure that those details are accurate.
Technical SEO plays a critical role in your site rankings and the growth of your eCommerce brand. With the help of an eCommerce marketing agency, you can focus on these important areas and improve your brand awareness.