It is important to improve the usability of your mobile app to help you to have the best application in the market. This is essential for the growth of your business. The term usability refers to the easy way an app can be utilized. An app with high usability often makes the users more willing to share it with their friends. Investing in usability will, therefore, help the growth of your customer base.
It is important to consider the best ways to improve usability when you are in the middle of mobile app development. The following are several ways you can accomplish this:
- Funneling the Goal
Most applications will have various multiple functions. For instance, an app for realtors may include the option to rent or buy a home for prospective clients. On the other hand, there will be an option for the home sellers to create listings. Therefore, when your app opens with the house for sale search form, then the usability for home sellers can go down.
There are many ways to remedy this problem. One of which includes having a three-tiled opening screen that includes the sell, rent, and buy objectives. This will help the users have a selection of their objectives. The main purpose of the goal funneling is to assist in the streamlining of the experience of the user.
- Intuition
You need to possess a complete understanding of the overall goal of the app and its users. It is imperative that you anticipate their needs and therefore improve the usability. For instance, imagine different individuals who use a rideshare app who are in disagreement over whether to tip the driver. The problem would arise if they pay via credit, making the tipping process feel awkward. It would be great if there is an option to tip inside the app’s interface.
- Choice
It is important to give the consumer the choice to opt in or out of a specific function. When the users are unwilling to leave a tip, then there is need of an option that enables them not to. Again, if the users do not have any desire to leave a rating, they do not have to. There can be a lot of discouragements when the users are forced to respond.
- Save Options and Import
Usability of the app also includes the convenience and loading speed. The manual work involved in entering the credit card details, email address, and other pieces of information can be very tiresome for users. It is wise to make sure that you offer the option of saving the data to the user app to avoid manual entering.
One metric used to judge the success of any mobile application is the number of users. This statistic will be affected by the usability of the app so make sure to prioritize ease of access and ease of use. It is also important to streamline so that you can further increase the usability. Designers and developers need to work together to ensure that the application is perfectly usable for the target audience.