Getting a website on the first page of search engines is the dream of every website owner. Small and big businesses compete to secure a spot on the top of the list, which explains why SEO is very prominent. Websites are sprouting all over the internet, and more people are craving for fresh content. How then do you package yourself to meet this need?

Your target audience is somewhere online, and it is for you to find them. The best you can do is to ensure your website is found in people’ searches and on the first page. Do not make your audience have to look for you in the following pages of Google. Hence, you must improve your website’s ranking. Here are six ways to help you boost your SERP immediately:

Keyword Research

You cannot run from keyword research if you are talking about SERP. Keywords are the gateway to showing up as a response to people’s queries. If people are looking for something, you must capitalise on this opportunity to gratify their need.

There are various ways you could indulge in keyword research, the most straightforward being with the aid of keyword research tools like Google Keyword Planner. Get yourself involved in hashtags on social media which are as well an excellent source of keyphrases you could use.

The best way to get suitable keywords is to come up with niche topics to help you narrow down into your function as a brand so you can offer the best value that closely relates to what you exist to do as a business.

Skyscraping content

In whichever industry you are in, some brands are doing so much better than you are. The kind of material they generate is displayed on the top of search engines for specific keywords for a reason. Skyscraping content is about identifying a piece of work that is doing well on SERP for particular keywords, updating and polishing it up, then sharing it afresh.

The concept here is that the content is already ranking as a response to people’s searches, and improvement will do even better. Sort out the top five enviable competitors in your industry and check out what their materials are ranking for and which ones you can use to your advantage.

Be a social media guru

Your presence on social media dictates a lot when it comes to SERP. Social media usage is so advanced today that internet users are turning to social media platforms for their searches. If social media platforms have become search engines, it pays to be an expert in it.

Keep your engagements high so you can gather up as many followers as possible. The goal is to get social media users to converse about your brand or product. Creating broad and general or specific and niched hashtags is a great way to probe a discussion over your brand. Brand mentions on social media will count for your ranking on search engines, but also, you are likely to encounter a higher conversion rate from social media use.

Remember, social media results are more likely to show up on search engines for searches, making social media the more deserving.


Whether you want to hear it or not, link-building is a concept you cannot overlook. Some brands have a dominant presence online that they have built over time. Instead of trying to fight them by replacing them with regards dominance, you can take advantage of the attention they are getting by linking to them.

Link-building opens your website up for a boost on SERP because your target audience can tell that your content is well researched and your brand widely networked.

More so, focus on earning links from a credible site by generating quality content as well as contributing as a guest blogger on prominent sites. As experts on would tell you, earning strong links hints at search engines that your website has high-quality content and is link-worthy.

Maintain high quality on matters of content

There is no running from the worth of quality content. People want value. With so many options to select from, you must have impelling content to get audiences to choose your website over all others. Quality content keeps people longer on a website. When people take a lot of time on your site, it communicates to search engines that they like your content and therefore it deserves a ranking.

High-quality content earns you a credible reputation, a loyal audience-base and a high ranking. It is an incredible way to cut down on bounce rates that are repulsive to Google and other search engines. Diversify your content by including more than just text in your copy. Use images, infographics, videos, and other tactics, to keep your copy fresh and useful.

Update your meta tags, and meta descriptions

Many people may not pay much attention to the essence of meta tags and meta descriptions. Ideally, they are the prime spots for exploiting your keywords, but other than that, they can boost your ranking on search engines.

Meta tags and meta descriptions are the information search engines will display on your results in response to queries, not to mention, provide both the audience and search engines with helpful information of what your web page pertains. Add as much relevant information as would be required to communicate what your copy is about, but using as few words as possible.

Use eye-catching words and go for long-tail keywords that are more descriptive to capture intent. If your previous work has not been doing well on search engines, you may need to update them for a more refined outcome.

Although SEO is gradual before you can realise good results, improving your ranking on search engines is possible, even overnight, with these established tactics.