Whether you are starting a new business, or you have been established in your field for a long time, your website is the most important part of your marketing and online presence. The better your website is, the more potential customers you get, and hopefully, sales as well. Below are a few tips to help you build your business a better website.
Your Domain and Registration
If you don’t have a website yet, or if you have only been using free options until now, then you need to get a domain name that your customers will remember. It should ideally be your company name, although you might not be able to get .com or another extension that you want because that name might be gone. Alternatively, you can change your domain name slightly so that it’s similar to your company, as this way, you can have the extension you want. Registering your domain name is often completed by the service provider you choose, however, if they don’t, then it might be easier to go with a provider who can.
If you are good at web design, then you can create your own site, and it won’t cost you anything. However, if you don’t know anything about it, then it is far better to ask a professional web designer to do it for you. Although this can become expensive depending on the design you want, it will be worth the price to get a beautiful and engaging website. It can be worth listing the cost on your tax return. The company you use can see if it can be deducted as part of the business if you do so. Although there are many sites which help you to create your site for free, it is better to have a site designed for your individual business.
Use a Good Content Management System (CMS)
To make your website work effectively, you need a content management system or CMS to add content to your site. Companies like WordPress, for example, will be able to add content so that you can use that with your website. The CMS will also help you with add-ons that can suggest SEO techniques, help you to get your content online, and add photos and videos. You can also add additional components like online shops and webchat.
Make Your Site Mobile Friendly
The majority of people now own a smartphone, and most of their online use is done on the go. For that reason, you need to have a website that is mobile friendly and will adapt to the phones screen format. If it doesn’t, then people could be put off, or miss something that doesn’t show correctly. The person who developed your website can make it mobile friendly, though they might charge an additional amount for that.
Because your website is so important to your business, you need to make sure that the one you are using is going to give you the best chance of getting your customers attention and creating sales.