The website is the face of most businesses today. Whether you operate from a physical location or are running a completely online business, this central part of your online presence is more important than ever before. Your website design plays a key part in getting the message across about your brand and making the right impression on your customers. If you want to build a good brand reputation, boost conversions and increase sales, the key to doing so is having a strong, well-designed, easy-to-use business website.

Focus on Ease of Navigation

Your business website has two main purposes; helping your visitors find exactly what they are looking for, and improving your search engine position. The experience of your visitors should always be your main priority when it comes to web design. Use descriptive, easy navigation that users can understand and make it as easy as possible for visitors to find what they are looking for.

Contrasting Colours

Colours will go a very long way when it comes to getting the results that you want from your website. Calls to action are especially important, so choose colours that make them stand out from the rest of the design elements of your website. You should ensure that CTAs are clearly visible and easy to find – the best way to do this is by using complementary colours.

Ensure Text is Readable

When designing your website it can be easy to forget how the text might look to somebody who is not as close to the screen as you are. To make sure that your text is readable, open your website in the browser and walk ten steps back from your laptop or desktop screen. You should still be able to clearly see and understand what your website is all about. Not only should the text be visually large enough, but your message should be clear and concise enough for visitors to easily tell what your brand is about by just taking a quick look.


A key element of any good business website design today is a responsive design. If your website does not look and work just as well on one device compared to the next, you’re going to have problems. A responsive design is key since this allows for more room for the website to adjust depending on whether it is being viewed on a desktop PC, laptop screen, tablet, or smartphone. A mobile-friendly version of the website alone is not always good enough since visitors use a range of devices to access the web today.

White Space

Finally, when it comes to the visual design of your website, white space is important. Don’t clutter your website up with tons of information or visual elements that will only serve to put visitors off rather than entice them to learn more. Space elements out and keep information concise and to the point so that everything flows together well without being overwhelming.

Your business website is a central focus point and the impression that it makes on visitors can make or break your company.