With over 600 million global users, there’s no doubt that LinkedIn is the most powerful social network for business professionals. When used wisely, LinkedIn can be a great place to not just connect with influencers and business professionals from around the globe, but also build a loyal following for your brand.
People quite often ask how I’ve been able to build my LinkedIn presence in such a short period, so in this post, I’m going to provide some key tips I’ve used to grow my LinkedIn influence. Hopefully, they’ll help you do the same.
Grow your social network
Just like any other social media account, networking is the name of the fame for succeeding on LinkedIn as well as on other social media platform. You need to begin by connecting with people from your industry, but before you start sending in e-mails and connection requests create a powerful and highlight your achievements.
Get featured on LinkedIn
You have to do more because it not enough to write a great post and publish it to maximize the connections in your account, reach and resonance of LinkedIn network, you also need to get your content featured on LinkedIn’s Pulse content platform.
Pulse highlight the best content published on the LinkedIn network includes a range of categories with content hand-picked by LinkedIn’s editorial team in some different niche such as Productivity, Innovation, Leadership, Management, Technology, and Entrepreneurship.
There’s no certainty that the posts all your posts will get featured it’s likely that a few but to increase the chances of your post getting picked, you can tweet the LinkedIn Editorial team and let them know that you’ve published a high-quality organic post for them to consider. If you’ve written perfect organic content, they’ll feature it on their pulse network, and getting featured means that you’re spreading your content to potentially millions of people who follow each category on LinkedIn.
Consistency matters
Make a habit of posting an article on daily basis or at alternative days because you can’t afford to post one odd article in a week, or send connection requests once in a blue moon and expect things to happen on their own. You need to develop a strategy – and you need to be consistent.
For instance, I initially started publishing articles every alternate day, while interacting in groups on with connections daily. But that wasn’t enough – I’ve since upped my publishing frequency and ramped up my engagement – it takes more time, and effort, but as you can see from the numbers, the payoff can be worth it.
Write from the heart with proper concentration with organic content
Whatever you write for LinkedIn, write it from the heart with real and organic content. My most successful posts have been the ones that were on the common problems that almost every one of us faces in our professional lives. For example, a post I wrote about Minions – the movie became an instant hit and has garnered more than 10k likes and hundreds of comments.
In the same way, writing on unconventional topics – the ones that no one likes to talk about – can help create interest within your community. There’s no prescriptive playbook, but these are the areas I’ve focused on when building my presence which may help you to develop your own LinkedIn strategy and connection with your organic content.