If you have a website that you want to make some money for you, one way to do this is to sell ads and get money from some of this ad revenue. However, to actually have people want to visit your website in the first place, you’ll need to figure out how to make your website look great and meet the needs of your visitors while also fulfilling its role in making you money.
To help you learn how to meet all of these goals, here are three tips for designing a website for maximum ad revenue.
Place Banner Ads
Banner ads are one of the most common forms of advertising that websites use. Because of this, they can easily be something that you put into your website that won’t have your audience wondering why they’re there and how to work around them.
As you think about what banner ads you’d want to have and how to best integrate them into your website, you may want to approve any designs for the ads before they go up. While using something like a WordPress ad management plugin can make things easier from an administrative standpoint, if you’re worried about how the ads will look and want to make sure they’re adding to your website and making it as appealing as possible, it could be beneficial to only approve certain banner ads.
Display A Mix Of Ad Types
Because people’s minds work in different ways, there are certain ads that will work well for some part of your audience and other ads that might best connect with other demographics that visit your website.
To make sure that you’re reaching everyone you possibly can with the ads you’re displaying, you may want to display a mix of ads and use different types of ads that will attract different people. By having some ads that are static images and some ads that are video ads, you may be able to make a lot more money by appealing to a wider audience of people.
Use The Sides Of Your Pages For PPC Ads
Sometimes, you can actually make more money by using PPC ads rather than just ads that are trying to get impressions. Because with PPC ads, you only make money if someone on your website clicks on those ads. But if they do, you could make more money from that one click than from a lot of other impressions for other ads. So if you’re wanting to get the biggest bang for your buck, using the sides of your website for hosting PPC ads for other businesses could be a great financial decision.
If you want to make the most money possible off of the ad revenue for your website, consider using the tips mentioned above to help you in doing this.