When designing a website, it’s crucial that you think about all possible people who could be visiting that website and what their needs could be in order for them to have a positive experience there. But because many web designers are younger, the older generations are often forgotten about.
So if you’re about to create a new website or are looking to update the website you already have, here are three tips for designing a website that’s easy for the elderly to use.
Subtitle Your Videos
For most websites, there’s going to be at least a few videos available for your visitors to watch. And while this is a great way to engage those on your site, it’s important to remember that not everyone will have the same experience with your videos if they have a hard time hearing them.
To combat this, Yohana Desta, a contributor to Mashable.com, advises that you always add subtitles to all of the videos you create. In addition to this, you can also have a transcription that you place on the page near your video for those who want to simply read what the video has to offer. Not only will this help make your videos easier to understand for the elderly or those who are hearing impaired, but it will also help you for SEO purposes as well.
Create Simple Navigation
While you may want to create a website that looks unique and special, if you go too far out-of-the-box, you may find that your visitors have a hard time even navigating around your pages. This is especially true for those who either aren’t as well versed in maneuvering their way around a website or who are older.
Because of this, Kay Singh, a contributor to Social Media Today, advises that one of the major facets of your web design should be to create simple navigation. The easier and more clutter-free your navigation is, the more successful your website will be for all demographics, not just for the elderly people visiting your site.
Make Text And Clickable Areas Larger
As people age, they often have a harder time with their vision and their fine motor skills. As a result, seeing small text and clicking on small areas of a website can be a real challenge.
With this in mind, Ollie Campbell of SmashingMagazine.com, recommends that you make the text of your website a few point sizes larger as well as enlarging the clickable areas on your webpages. By doing this, anyone visiting your site will be able to read everything you have to say as well as not having trouble getting to where they want to be or converting how you’ve intended.
If there’s any chance that elderly people will be visiting your website, consider using the tips mentioned above to ensure that your web design will accommodate them.