People tend to lose interest online very fast – so businesses just can’t risk having a shallow point of view for each detail on their website. Making the site as efficient as possible should be the goal of each and every business that can be found online.
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To reach this goal, there are smaller ones that need to be achieved – every small peace will lead closer to perfection. Here are a few crucial steps to reach a higher website efficiency.
The speed of your website is probably the most crucial factor. If your site does not load fast enough, then any other hard effort that you will put into your websites design, analysis, reviews, and other things won’t have much meaning, because visitors will simply leave the website.
There are quite a few ways to find out if your e-shop or any other e-business is loading fast enough. You can measure it with special tools and influence it by changing the server if it’s too slow and doesn’t meet the expectation of your visitors. Don’t make your potential customers wait – let them access the information they are looking for.
Make It Easy To Contact You
If you are providing services and don’t have an e-shop where people can buy your products directly then placing contact information wisely is more than necessary. If contact information is just not there, then people won’t be even able to order your services. So the best you can do for your visitors and potential clients is to place it where it is easily accessible.
There are quite a few ways you could display contact information – you can simply post your email or links to social media profiles. But the most effective way is proven to be a contact form – the user can fill it at any time of the day, and you can add any fields that will help filter out the users and their questions later on.
Very often a user will look you up online and most likely that he will do it by using a smartphone. Therefore the responsive design should always be thought about and never overlooked.
Just think about how many possible customers you could lose just because a person does not want to wait for a moment when he turns on his computer to browse your website. If the design of your site is not responsive, it’s most likely that a customer won’t wait and navigate to your competitors’ website.
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Search needs to be found quickly and work properly, especially in the sake of users who are visiting your site the first time and doesn’t know where to find specific product or information about services.
If you notice that your website visitors are asking similar questions pretty often, you might consider having a knowledge base. This way people will be able to search and find needed information at any time. If you decide this is the way to go, this is an amazing knowledge theme you can try out for better user experience.
Ask Your Visitors For An Opinion
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When it comes to user experience, visitors know best. Ask them questions – what do they like, dislike, is it easy and comfortable to place orders, do they find wanted information easily? If you have more than a few questions, then send it out as a newsletter, especially if you have a significant amount of emails.
Track Where Users Spend The Most Time
Heatmaps can easily help you do that – take notice if your users are missing out on some website elements that hold valuable information or play a huge role for marketing reasons.
There are actually so many other advantages that heatmaps can bring to your business.