2021 was a fantastic year for companies. This is because of investment in technological advancement, new ideas about products and services, better customer experience and enhanced conversion rate optimisation. Conversion rate optimisation (CRO) is a process where businesses use different techniques and methods to increase their website traffic and consequently enhance the number of conversions.

To help reap the benefits of CRO, organisations will predominantly hire the services of a search engine optimisation marketing agency as through their experience and knowledge, businesses will be able to follow the best practices to improve their online visibility and help solid prospects into sales.

CRO is not an overnight procedure and takes some time to show results. It needs continuous research, analysis and strategies, with the help of which you can improve your conversion rates.

The following points will give you an insight into how companies should go about improving their CRO:

1. Keep your site design up-to-date

Keeping your site’s design up-to-date can help you stay competitive in local search rankings. A modern and slick design is more likely to keep users engaged on your site. Make sure all elements are easy to click on and that the page is easy to navigate. Also, make sure that any ads or pop-ups are not too intrusive.

 There are several reasons why keeping your site design up-to-date is important:

  • It can help keep your visitors engaged.
  • It can make your site more visually appealing.
  • It can help keep your site safer from viruses or security problems.

2. Test your site regularly

Conversion rate optimisation (CRO) is a constantly evolving process, so it’s important to keep up-to-date with the latest trends and testing results. Using the same design and layout for years will lead to consumers getting bored and leaving your page without buying anything, which will reduce your conversion rate.

No matter how well you design and build your website, there are always potential problems that can occur. The only way to find and fix these problems is to test your site regularly.

Some of the problems that can occur include broken links, pages that don’t display correctly, problems with the code or layout, pages that are slow to load and errors in the programming.

3. Use A/B testing

If you want to improve your website and ensure it is as effective as possible, A/B testing is essential. This technique allows you to monitor user engagement through different content delivery methods and find out which works best for your audience.

For this reason, we’ve put together a few reasons why it’s important to use A/B testing including an increase in website’s conversion rate, improving customer satisfaction, improving your website’s usability, improving website’s design, and improving website’s content.

A/B testing is a great way to test different versions of your site to see which one performs better. It’s easy to do and can be very effective in increasing your conversion rate.

4. Optimise your landing pages

Your landing pages are the first thing users see when they reach your site, so it’s important to make a good impression. Make sure that the page is easy to read and that the CTA (call-to-action) is clear. You should also test different versions of your landing pages to see which one works best.

5. Use persuasive copy

Copywriting is an essential part of conversion rate optimization. You need to use persuasive language that will make users want to buy your product or service. This can be a difficult task, but it’s worth putting in the effort if you want to see an increase in your conversion rate.

6. Use videos

Video is a great way to engage users and persuade them to buy your product or service. It’s also a great way to show off what your company is all about. Make sure the videos are of high quality and that they explain the product or service clearly.

7. Use social proof

Social proof is a great way to convince users to buy your product or service. Showing off testimonials from happy customers can be very effective in increasing your conversion rate.

8. Keep your CTA’s clear

Make sure that your CTAs are easy to see and that they stand out from the rest of the page. Use strong colours and make them as big as possible. You should also test different versions of your CTA to see which one works best.


In conclusion, conversion rate optimisation is a process that should be constantly updated to keep up with the latest trends.

By following the tips mentioned above, it helps contribute towards an improved conversion rate and ability to be able to convert prospects into sales.