It often happens that there is a great product, but there are not enough buyers to get it. This situation can be corrected, because increasing sales is an achievable goal, although not easy. We decided to share top invaluable tips to help you boost sales and build relationships with customers.

1. Analyze Revenue with Contextual Advertising and Click-Throughs

In order to catch up with the latest business trends, you need to be aware of what to fix and where to get better. One of the key points of accelerating your sales is a detailed revenue analysis. Let’s dive into some details.

Contextual Advertising and Useful Plugins

Contextual advertising must be strategically tailored to users. Example: CJ Pony Parts customers, seeing opportunities to use a discount coupon, went to the page to find it. To fix this, the company created an ad that said the coupon would not be needed because prices were already down. This gave an increase in advertising revenue 176 times higher than the cost of advertising.

Also, start using the Gmail Outlook plugin from to integrate your sales data, meetings, and emails and automate your business process.

Click Cards

To make your site user-friendly, it is important to determine the value of the following elements on the page: CTA buttons, images, and search strings. For example: on the CJ Pony Parts website, the search bar was initially hidden in the upper left corner and was lost against other elements of the site. Noticing this shortcoming, the creators have eliminated this problem by creating a new more user-friendly design.

Also, pay attention to the following points:

  • Reduce unnecessary noise from the product’s side filters and replace it with a cursor display;
  • Reduce the number of products displayed by analyzing the click map if it shows that users are not scrolling to the end;
  • Identify the most attractive elements on the page and make them more noticeable;
  • Rearrange the action buttons that are least frequently clicked;
  • Optimize empty search strings and click to display products, not just a “please narrow your search” message.

2. Reduce the Percentage of Dropped Orders

Among the most common reasons why users throw orders in the cart are: the buyer came not to buy, but to calculate how much the delivery costs (57%); the user is not yet ready to buy, but wants to save the product for later (56%).

To reduce the percentage of dropped orders, we recommend indicating the cost of delivery at the stage of the order, without forcing the customer to guess the price until the final payment page. Instead, automatically update the price in the cart, adding shipping costs.

Also, many well-known online stores set a purchase threshold of, say, $ 40: the customer who spends more gets free shipping.

Do not force customers to register on the site to make a purchase. You can get the necessary contact details of the client (email, phone number, delivery address) when ordering, or talking about registration at this stage.

3. Test Selling a Funnel

In order for the tests to be effective, you need a set of tools:

  • Google Analytics – Create custom reports and apply event and goal tracking to user activity;
  • Click card service – helps find out why people are leaving order pages;
  • Chat integration on the site – chat integration will reduce the percentage of abandoned orders.

Start using our practical advice now and watch your business grow!