If you’re running a business, then a website these days is more of a necessity more than an option. And if you do not have one yet then it’s time to hurry and start planning your website. Some old school folks are hesitant of going online thinking this is very technical and expensive. Well, both are untrue. In fact, it is cheap and relatively easy.
In this article we will share some guidelines on how to build a website for your business.
1. Choose a domain name that is easy to remember
First of all, you need to think of a good domain name. As much as possible, you should choose a short and easy to remember domain name but this seems a bit challenging these days. You should a lot some time doing domain name search until you find a good and suitable one for your business. The short domain names are usually taken and unavailable so best to mix up words to form a unique name that is still available. Avoid adding numbers or special characters in your domain name because this can be difficult to remember and can even cause confusion to users. Keep it short and simple and most of all easy to spell.
2. Find a reliable hosting site
You should find a hosting site that is reliable with low downtime rate. You do not want your site to be crashing every day especially during peak hours. Also, the hosting site should be fast and can accommodate large files. One of the things that users hate the most is a website that takes forever to load. Also, they should offer high quality support team to assist you in case of problems.
3. Make your website easy to navigate
You do not necessarily need to hire web developers to build the website, you can actually do it using ready-made templates online that you can use as guide or pattern for your site. It is important that your site is easy to navigate meaning your users can easily determine what to click, where to go, where to find such information and so on. You should also provide a helpful menu bar that contains all the information they need. Also, it is advisable to make the logo clickable to go back to the homepage.
4. Publish high quality content
You should gain attention of visitors and make them trust you and you can do this by giving them high quality, original and relevant content. If you’re selling products, then be sure to include detailed and honest description that is helpful for users to decide if the product is what they want. You should also provide easy to follow guidelines on how your site works – what are the payment methods, how to order, when to expect their order and other stuff they need to know.
5. Promote your website
Finally, it is best to promote the website in various social media sites to gain more traffic and to be visible among your target audience.
For businesses that are just starting, the Internet is the best venue to introduce your products or services and eventually gain more customers. So make sure to follow the guidelines and start your own website now.