Have you ever logged into a website and felt so enticed by its colors that you cared less about its content? Once in a while, we encounter these kinds of web pages that make us feel welcome thus making us want to explore and read the inbound pages further. Does it have some magic spell? If not, then what would be the secret behind this?
It’s all about colors. The mix of colors is important for a website’s ambience. It dictates the tone of the theme or the concept of the entire site. In this article, we will focus on giving you some advice that will help you decide on the color motif of your website.
1. Monochrome + Strike of One Color
Nothing can beat the mixture of dark-colored text on a light background, which is recommended for creating websites that are readable, clean and refined. The monochromatic tone or black and white motif is ideal for websites that contain numerous vibrant and colorful pictures. It’s by no accident that many top websites (be it financial, corporate or even e-commerce sites) all have used this motif along with accent colors such as blue, red, orange, green, purple and yellow.
Note the meaning each one brings as follows:
- Blue is a safe choice as it calms the brain. It’s used mostly to attract harmony and conservatism in corporate and technology websites.
- Red is perfect for buttons, banners and mouse-over lists, as it attracts passion, excitement and leadership. It encourages the viewer to keep on clicking and reading, with its intensity.
- Orange is great for young people and is very effective in promoting food products and children’s products like toys. Stimulating mental activities, it conveys playfulness, creativity and confidence.
- Green is used to imply safety, generosity and peace. It is used for websites associated with the environment, luck, nature and the youth.
- Purple is used to convey royalty, wisdom, luxury and dignity. It is used in 75 percent of websites targeting pre-adolescent children.
- Yellow is for intellectuals and younger people. It symbolizes happiness, optimism and idealism.
2. The Neutral Tones
Gray, brown and black are the most common and most used color motifs of websites worldwide. These colors are usually associated with practical things in life and significantly express seriousness of the business’ reliable nature.
Gray is used in the web pages of highly trusted institutes like banks, government entities, realtors and insurance companies. Also signifying order and stability, brown websites showcase companies dwelling with real estate, mining, construction, and logistics or delivery services. In contrast, black displays formality, depth elegance and mystery. This color is ideal for websites dealing with bars and restaurants.
3. Light Shaded Backgrounds
Sometimes, a light swab of shade in the back drop is all that is required to improve the website. For example, a calming tan can suggest elegance or style, while a combination of pink and yellow accents can get clients to buy dresses, fashion accessories and/or several other products designed for women.
It is important to choose the right swab of background color carefully, and at the same time ensure that the textual content still shows clearly. Note though to not use dark text over dark background or light text over light background.
4. Company Colors
Many business websites use their company colors as their color motif, and these company colors are probably the best color motif to use also for a blog site. Examples are:
- Chocolate Maker: Hershey’s
The brand used its predominant color which is brown for chocolate. It’s very effective for brand recognition; and it makes you want to eat their product already! It’s also very consistent as different shades of brown are used for the header, navigation links and items on the sidebar. The white background on the center provides contrast and keeps the content area friendly to the eyes.
From retail stores, ads and packaging, Coca-cola has long established itself with red and white colors. As consumers have gained much familiarity with these, it also used the same colors as its website motif. Corporate identity is consistent in this way, giving visitors the feeling of being “at home.”
Your choice of colors mirrors the message you want to convey to your customers. As part of the overall design that shapes the character of the website, it enhances the positive mental image about the qualities of products and/or services of the company or the owner of the site. Thus, choosing a good and appropriate color motif should not be ignored and underestimated. If done well, you will be able to draw in more viewers. Good luck!