Why Managing Your Business’ Online Reputation is Important

If you run a business, you know that your reputation is your brand and your brand has a kind of currency. Just as currency can reach heights or fall because of news about the relevant country, so your reputation can fluctuate depending on what the talk on the web is about your company. It is essential to keep track of your reputation and know what is being said about your product or service online. Sometimes, the target of the bad chatter is the last one to know. Second, if your reputation is compromised, it is crucial to find experts on online reputation management to help clear up the problem.

Word Spreads Fast

It isn’t always with the better angels of our nature that we approach the internet. Unfortunately, online as in real life, people often are eager to hear hot gossip or embarrassing news about others. This isn’t just the case with nosy relatives on Facebook or websites about celebrities, but it also applies to companies. It isn’t just that people like to share unpleasant things about businesses out of mean-spirited curiosity—consumers want honest feedback about a product or service. However, this doesn’t stop people with unfair or malicious intent from smearing a company, and this can have a palpable effect.

Who Can Ruin Your Reputation?

To vary an old expression, you can’t please all of the people all of the time. Even the best business is going to have a few unsatisfied customers from time to time. A company may be unlucky enough to have those disgruntled customers decide to make a lot of noise. Review sites can be a boon to your business but they can also be deadly to your reputation if you have some customers who are vocal about their dissatisfaction. Fortunately, in many cases, if the product or service you provide is generally good, the positive reviews are likely to drown out a few unsavory comments, but not always.

Even people who try to do their best to treat others well end up with enemies. You might have an ex-spouse who is unhappy with the divorce agreement and wants to get revenge against you. There might be others in your life who might be mean-spirited and wish to harm your reputation. One of the worst case scenarios is if there is someone who intends to practice extortion and release negative information in exchange for money. This, of course, is illegal and can be dealt with in the courts if you have proof, but litigation can take a considerable amount of time, and even a successful outcome may not completely repair your reputation.

Journalists are always on the lookout for new stories that will captivate the interest of the public. Your business may be the target of an unbalanced report on your industry. Your company may have made a mistake with a lackluster launch or a problematic product that needed to be recalled. Journalists can sometimes blow these incidents out of proportion to create an interesting story. Your reputation may have suffered and it may be a challenge to set the record straight.

Set the Record Straight with Professionals

You understand the importance of expertise in your field, and the same is true of a ReputationDefender. Many people try to rectify the problem of a tarnished reputation themselves through social media, often with disappointing results. It is a good idea to hire professionals in the field of reputation management who can make sure that positive stories about your company are circulated on social media. In addition, the key to your brand awareness may lie in Google rankings. If there is a negative story about your company that is high on the search engine rankings, you may wish you could simply make it disappear, but of course, this isn’t possible. Instead, reputation management professionals work hard to move those negative articles down in the rankings. Once they disappear from the first page of the search engine rankings and are replaced with positive things about your company, you may be on track to redeeming your company’s image.

Keep Tabs on Your Reputation

Not only can professionals help you fix your reputation on social media, search engine rankings and review sites, but they can give you the tools to check and see what people on the web are saying about your brand. You can do this yourself by performing a simple search, but expert reputation defenders know what to look for and might be able to spot things that may go unnoticed at first sight. Reputations aren’t just built and repaired but managed, and this requires an ongoing process of getting good news out about your business. If you have plenty of positive comments and articles about your company, to begin with, you can be protected in case a malicious rumor, a negative story in the media or bad reviews strike.