When building a new website, one of the biggest decisions that you will have to make initially is choosing which content management system (CMS) to use. There are a number of different CMS platforms available, however, WordPress is one of the most popular due to its ease of use and reliability, with over seventy-four million websites using it including a range of big names such as eBay, Forbes, Mashable and CNN. But, is WordPress a good solution if you are worried about SEO? The sites above seem to think that it is. We’ve put together some tips to help WordPress site owners improve their SEO.
SEO Friendly Themes and Plugins
When using WordPress, SEO consulting services always recommend that you choose themes and plugins that are SEO friendly. If you are using a free theme included with WordPress, it’s important to choose one which has the most SEO value, for example one that is responsive and quick to load. If you’re paying for WordPress premium and buying a custom theme, it’s important to ensure that it is optimized for SEO. There are also a range of plugins which you can use for SEO on your WordPress site and taking advantage of these is essential.
Pay Attention to On-Page SEO
Along with carrying out a range of off-page SEO tasks such as link building, it’s also important to understand the importance of on-page SEO when it comes to your WordPress site. Along with the theme that you use for your site’s design, you should also pay attention to factors such as keywords. Since WordPress is one of the most popular CMS systems chosen by those wanting to start a blog or a site which includes a blog, it’s a good idea to take full advantage of this feature and use a blog to create content which will improve your website’s SEO. Content which answers questions and provides information based on keywords is ideal for those who want to improve their Google search result rankings.
Use Social Networking
WordPress is one of the best content management systems to use if you want to promote your posts on social networking sites, with easy sharing options for both you and your users to take advantage of. Setting up social media profiles on popular sites such as Facebook and Twitter for your WordPress site is one of the best ways to promote it. However, bear in mind that along with promoting your own posts and updates, it’s also a good idea to promote others as well – this way, you’re in with a better chance of people returning the favor, resulting in more authentic, strong backlinks to your site. Using social media is also a great way to get more traffic to your site, which can then lead to a better search engine result ranking for your site and pages.
WordPress is one of, if not the most popular content management system out there, and for very good reason. However, when using WordPress, paying attention to your site’s SEO is still absolutely vital.