As a business owner, it can be a real struggle to figure out where to best spend your time, resources, and money. You want to be sure that everything you’re putting into the business offers a return, whether that is in customer growth, branding/marketing, or sales. And while you’re busy trying to figure out where the priority should be, your website design may get pushed to the side or deemed as “unimportant”. Many business owners figure the simple fact that they have a website at all is good enough.

Here’s the thing, quickly throwing up a website without taking steps to consider the design just won’t cut it, and you can bet your website won’t bring in the results and traffic you were after. But that’s just scratching the surface.

Let’s take a closer look at why it makes good business sense to spend time on your website design.

It’s a Chance to Make a Positive First Impression

In terms of the number one reason that you want to spend time and effort on your website design, it’s the fact you want to make a positive first impression. If you don’t create a positive first impression, you are most likely missing out on that person ever returning to the site. Would you want to turn away customers at your door? That’s how powerful your web design is.

An engaging, appealing, and user-friendly website automatically sets the tone and gives your business more credibility and professionalism.

Be Consistent with Your Branding

Your web design also gives you a chance to be consistent with your branding. Your company branding should appear across all media and material, so this is your chance to drive that image home and truly make a mark.

Your Web Design Affects Your Bottom Line

The bottom line is always something businesses are aware of, and if you’re looking to increase sales then take a look at your website design. When your website runs smoothly, loads quickly, and provides visitors with all the content they are searching for, it helps with conversions. This is especially true if you’re trying to attract new customers.

Take Advantage of Visual Content

Where websites really offer an advantage is in giving businesses a chance to display visual content. You can use product images and videos which do a much better job of convincing customers to make a purchase over just a written text description. Some businesses even offer 360 degree views of products, giving customers a true sense of the item.

Stand Out from the Competition

Then there is the simple fact that website design can help you to stand out from the competition. For businesses that reside in a highly competitive and crowded marketplace, finding a way to be unique is imperative to their success.

Don’t Underestimate the Web Design

So, as you look to expand your customer base and your offerings, it’s important to turn an eye to your website design and ask yourself if it’s doing all it could be.