One of the guaranteed ways to grow your dental business is through marketing. Whether you are just starting or your business has been in existence for decades, marketing is the best way to let potential clients know about your business and services so that they think of you the next time they have a dental problem.
Marketing trends are always changing. Twenty years ago, the best way to market your business to people was through TV, radio, newspaper, or magazine ads. If you look at things as they stand today, everything has changed; we are in the digital marketing era, and if you are yet to use it, you are wasting a huge opportunity for your business. You can do it on your own or go to the best dental marketing agency.
The following are some of the digital marketing strategies you should be using for your business;
1. Search Engine Optimization (SEO)
Search engine optimization is the art of growing your website’s online visibility in organic non-paid search results. You’ll need to have a business website to make use of SEO. If you don’t already have a business website, I don’t know how you expect to survive in the modern digital world.
Search engine optimization generally involves the use of keywords and other tools to make your website rank higher in search engine algorithms, which makes it easier to find for clients. SEO will ensure that your website is always among the top results if anyone in your target market searches dental-related topics. As your rank goes higher on search engine results, more traffic is directed to your website, which increases your chances of turning a passive visitor into a client. The best thing about SEO is that it’s free.
2. Search engine marketing (SEM)
This has the same purpose as SEO (ranking higher in search engine results), but the difference is that you have to pay for SEM. SEO takes a lot of time and effort. Some people prefer to skip all that and pay for their website to be seen. The most common platform for SEM is Google Ads. If you have ever searched for anything on Google and the top results are indicated as ads, it means those websites paid to be shown on top. The search engines charge marketers a preset amount to display the advert on various search engine results generated from specified keywords or phrases.
3. Social media marketing
Most people spend at least a few hours every day scrolling through different social media platforms. Social media has turned the world into a global village where everyone can interact with each other at any time through social media. By now, you should have social media accounts for your dental business on every platform. The leading social media platforms include Facebook, Twitter, Instagram, Pinterest, Snapchat, and many others. Different social media platforms attract different kinds of people, so if you want to cast a wider net, you better ensure that you are on all of them.
Social media marketing can either be free or paid. It is free to open a social media account on all the leading platforms. Once you have an account, you will be able to connect with your clients in a more intimate way, which gives you valuable customer feedback. You can grow your account for free and advertise your products to your fans.
If you want to take it a notch higher, you should consider paying for social media ads. For instance, when you pay for Facebook ads, your post will be shown to every Facebook user in your target group regardless of whether they know you or not. This gives your business more exposure.
4. Content marketing
Content marketing is the practice of generating sales and leads by using quality content to draw customers to your site. As an expert in the dental field, there’s probably a lot of information you possess that the masses are interested in. If you share that information, it will help you get passive internet users to your website. For instance, if you post an article on your website about ‘How to prevent tooth cavities,’ people searching for the topic will be directed to your site, and if they are impressed, they could become clients in the future.
Most of the strategies above are possible to start immediately for free or at a fraction of the cost you’d have to pay for traditional forms of marketing.