Does it feel like your SEO strategy has been getting away from you as of late? Does the strategy you originally built either seem out of date, or is no longer delivering the kind of results it was intended for? If you’ve answered yes to either of these questions, you aren’t alone. Even with the best intentions, over time an SEO strategy can start to lose its effectiveness, especially if your company has been through a lot of changes and growth during that time.
Once your SEO strategy starts to struggle, it’s only natural to question what your next best step is. Do you need the help of an SEO pro? If so, how do you go about hiring one? Do you need a full-time dedicated SEO expert, or can you outsource the work?
Here we’ll take a closer look at these questions and offer up some insight that can help you reach a clear decision.
Do You Currently Have SEO Trained Staff On-Board?
The first question you can ask is whether or not you have a dedicated SEO strategy expert, or even department. There’s a good chance that if you are a small or medium sized company, you won’t have a dedicated person sitting there working on the SEO efforts. This is a job that takes training, skills, knowledge, and experience, which also means that throwing any person into the role isn’t going to bring about the results you’re after.
Do You Need a Full-Time SEO Expert?
The next question is whether or not you need a full-time SEO expert. Again, this typically depends on the size of your business, the size of the website, and what your plans are for the future. In many cases, it’s not necessary to have a person sitting there who looks after nothing but the SEO strategy. Instead, this is when outsourcing can prove to be incredibly beneficial.
Take a look at WSI Digital Web, an SEO Belfast company, that specialises in all things SEO-related. They can start from scratch, building your SEO strategy for you, and then implementing it. When you outsource to a company such as this, you will be able to take advantage of all their highly trained and experienced staff who not only have the know-how, but the tools to get the job done. It’s like passing the stress and responsibility onto the next person.
Outsourcing also means that you aren’t the one taking time out to train new staff, purchase new software and equipment that may be needed, and basically messing with the flow at your own office.
What to Look for When Outsourcing
If you do choose to outsource, it’s a good idea to look at a few different companies and then ask some questions. You’ll want to know what sort of services they offer, what their experience is, if they have worked with clients similar to you, their pricing, and what that price includes.
Bringing on an expert and admitting that something is over your head means you can start to get the kind of premium results you’re after.