Local SEO is a highly effective tool when marketing your business online by helping you promote services and products to local consumers in real time. When you are passionate about working hard for your business, you may feel frustration upon discovering your competitor outranks you locally on Google. Despite your best efforts, you just can’t seem to catch up. It is times like these you should consider hiring a local SEO company to help give your business the boost it needs. Being a Columbus SEO company, the experts at Signal Interactive are sharing exactly what to look for when hiring an agency to optimize your local business listings.

 A well trusted local SEO company should help

Optimize Your Google My Business Listing

When handing a marketing company your local SEO, the first step is to view your Google listing. This means claiming your Google business page and and completing the profile descriptions and uploading high quality images. Upon completing your Google listing, similar accounts such as Bing and Yahoo should follow. Consumers will want to explore the business first, reading more about the company itself and gaining insight with relatable photos and information.

Locally Build an Online Presence

Once your business page has been created for the main search engines and they know about your business and where to find you, it’s time to start plugging in this information to other websites such as Yelp, Yellow Pages, Angie’s List, and CitySearch. These websites are considered as ‘directories’ of business information where your name, address, website and phone number should appear on each page. It’s crucial to successfully build an online presence to direct customers and search engine crawlers to your business. Another key factor to locally building an online presence is to insert your business phone number and address into a major citation database, such as Factual and Localeze.

Monitor Review Platforms

One your listing profiles are completed, you have drawn customers into your company and gained their attention. One of the biggest influences Google uses to rank companies higher are the number of positive online reviews your company has received. When Google recognizes a company with good reviews, that is where they will want to send their users. Reviews can be submitted through Google, Facebook, and Yelp. It is important to monitor all review platforms and professionally responding to each submitted review, both the negative and positive.

Seeking a Local SEO Company in Columbus?

Whether you are interested in growing your business locally or nationally, taking time to put effort into your local SEO will do wonders for your company. It’s important to build a strong, local online presence to find success. Optimizing SEO is not as complicated as it may seem. With the right knowledge and clever use of words, you are capable of creating content that maintains the interest of consumers.