A big part of being a salesperson is the ability to get people to feel like they need the thing that you’re selling. And in order to do this, you have to know how to best persuade all kinds of people. So if this is a part of sales that you’re struggling with, you’ll need to do everything in your power to learn how to overcome this.
To assist you in doing this, here are three tips for being a more persuasive salesperson.
Focus On Making A Connection Before All Else
Contrary to what you may think, when someone agrees to buy something from you, they are only partially doing it because they think they actually need what you’re selling. Another big part of this equation is how the person feels about you. If they like you, they’ll want to buy from you. And if they don’t, they likely will reject you and your offer to them.
Knowing this, you should do your best to make a connection with your prospect before you jump too quickly into making the sale. By taking some time to get to know the person you’re selling to and building a rapport with them, they will be much more willing to listen to the message that you’re trying to share with them and go further down the sales funnel with you.
Be Ready To Handle Opposition
While some people can easily be persuaded by sales tactics, others are more hardwired to be contrary to anything you might say to them. So to get even the toughest audiences on your side, you’ll want to learn how to be ready to handle the opposition.
To do this, think ahead to what people might object to when you’re pitching to them. Then, come up with ways that you can respond to these objections. Really think about what someone could say to convince you if you were in their shoes. This way, you’ll be able to answer their questions with confidence since you’ve already thought through all possible opposition on your own.
Find Ways To Reduce Risk
One of the biggest reasons people are nervous about trusting salespeople is because their offers often appear to be too good to be true. Luckily, you can address these types of issues by reducing risk for them however you can. If you can do things like provide a money-back guarantee or allow them to speak to other customers or clients on their own terms, this can be more persuasive than anything you may have been able to share with them.
If you’re needing to be a more persuasive salesperson in order to find more success in your position, consider using the tips mentioned above to help you see how this can be done.