In order to have a well-visited and successful website, you’ve got to ensure that everything is properly designed, laid out, and executed. Even if you’ve got a small mistake or misstep in how your website looks or functions, you could be losing out on a lot of traffic or conversions that you might otherwise have been able to take advantage of.
So to help you know if there are some simple changes you can make to boost the effectiveness of your website, here are three things to avoid if you want a successful website.
Unclear Calls To Action
There are many things that can affect how well your website functions and how much success you’re able to achieve with it. But when it comes to getting traffic and having that traffic convert, your website design mistakes can impact your overall SEO and online exposure, resulting in a floundering website.
One mistake that bad web design usually involves is issues with calls to action. According to Kovacs David, a contributor to LifeHack.org, if you don’t have clear calls to action on each and every webpage, and even multiple times throughout a bigger page, you can’t hope for your webpages to convert as well as they could. So if you can look through your website and can’t clearly tell what the calls to action are and how your visitor would convert with that CTA, consider clarifying them for future success.
A Site That Takes Too Long To Load
Another sign that your website is going to be unsuccessful, according to online marketing guru Neil Patel, is if your website takes too long to load. The longer your website takes to load, the more traffic you’re going to be giving up.
Generally, if your website takes more than four seconds to load, your potential visitor is going to navigate away. While they might come back at a later time, they might figure that your website will always be slow to load for them and simply bring their business elsewhere
Including Too Much On A Single Page
While you likely want to give the visitors to your website all the possible information they will need to convert, you also want to be careful about overloading your web pages with so much information that things get cluttered and disorganized.
Katya Bovykina, a contributor to Search Engine Journal, shares that if you have product or services pages that include everything that you sell without breaking them out into separate pages, this is one of the first things you should do to improve your website. While this will mean having more pages to take care of, you’ll also be able to thin out some of your pages that may have been overwhelming to your visitors and unhelpful to you for SEO purposes.
If you want to have a more successful website, make sure you avoid some of the above-mentioned mistakes.