A great number of 21st-century consumers now rely on online shopping. This trend is widely embraced even in developing countries. Brands need to invest in web designs with good UX UI in Singapore than ever before. This is important for attracting and retaining the right customers.
Online visitors are exposed to a myriad of options and only have a few seconds to decide whether they are buying a product or not. Digital marketing has provided an avenue for small business owners to display their product and services in front of the right audience.
Consider these suggestions to improve your eCommerce UX.
Brands can offer a personalized experience to shoppers with the help of AI and big data. Personalization can go a long way to develop a sound relationship with your customers and understand their needs.
This usually involves learning their past behavior to offer personalized recommendations. Businesses that take this approach will likely have a higher conversion rate.
Optimize your landing pages
It’s imperative to optimize your landing pages if you want a better conversion rate. Be ready to offer a customized experience to each customer segment after setting up buyer personas. Ensure that prospective customers can find different products and information on time.
Make your website responsive
Google has a soft spot for websites that are optimized for mobile. This is because the tech giant focuses on users first and a significant percentage of shoppers use their mobile devices. Use a web hosting service that supports mobile.
More so, simplify the checkout process as customers find their way through the sales funnel. Get rid of distracting elements on your site to reduce the rate of the abandoned cart and avoid losing potential customers.
Opt for functionality
Most design trends will become irrelevant in a matter of months. Such trends often revolve around creating an aesthetically appealing website and nothing more. This can adversely affect functionality, thereby leading to a higher bounce rate.
Shoppers want to get the information or product they want and make purchases hassle-free. Since you want to design an attractive site, eliminate anything that can hinder functionality.
Use quality images
Include the images of your products from different angles and add brief descriptions on your product pages. Online visitors expect to have the same standard of the product images they see online.
Avoid sharing any misleading information so that you won’t lose their trust or get negative reviews. Sharing high-quality images can also set your brand apart from other local competitors.
Revamp your homepage
You can help your customers to save time and effort as they navigate your website. The homepage should have the capacity to inspire them to visit other pages on your site.
It’s ideal to provide useful information like contact details, reviews, and links to your social media pages.
Customer service is an intrinsic part of UX. There is a high chance that visitors will check out your site later and make a purchase if you meet their expectations. Encourage them to get in touch with you via phone calls, email and live chat.
Try to test these features frequently to ascertain whether they are working perfectly.
Consumers are evolving and brands need to follow trends and satisfy user intent at the same time. Taking these steps will help you to stay ahead of the competition and boost your ROI.