In this day and age, businesses that have no websites or digital platforms to interact with clients online miss out a great deal. The internet has changed the way people do things. According to some new data from USC Annenberg, people are using the web far more than they used to years back. Since 2000, the average person spends about 24 hours online every week. Another Global Digital 2019 report revealed that internet users are growing by an average of over a million new users daily.

The Asia Pacific has some of the world’s most connected social and mobile digital users. A report by We Are Social found 86% of Singaporeans connected to the internet and 76% active on mobile subscriptions and social media – which is amongst the highest in the globe.

You could be wondering what this has to do with your business. But if you think about it, your business needs people, and these people are online. So, the best way to connect with them is to have an online presence, and ensure that these people can find your platform whenever they are looking for whatever it is you are offering. But that’s often easier said than done. With every business striving for a piece of the online pie, the competition for top spots is becoming stiffer. The only way to set your website apart from your peers is to optimise for search engines in Singapore.

So, the question now becomes, how do you optimise your platform for search engines?

To answer this question, we will start by defining what search engines optimisation (SEO) is. SEO is the process of increasing the quantity and quality of traffic by enhancing the visibility of a platform to users of the web search engine. There are many ways to optimise a website for search engines; we’ll only mention a few:

Choose the right domain name

A domain name or your site’s URL is the address that visitors key in to find your website. Think of it as a giant sign on a storefront’s window – it is what you see when you pass by. It is what identifies the store. Google uses your domain name to understand what your site is about and determine how to rank it. People can also get a gist of what you are about by looking at your URL. That’s why you have to be thoughtful when choosing your domain name.

Make use of anchor texts

When you create content on your platform, it’s essential to integrate anchor texts strategically throughout the text. Anchor text allows visitors to navigate from one page to another, either on your website or anywhere where online.

Create quality content

In the online world, content is king. But don’t just write – you need to have a strategic plan. First, you’ll need to perform keyword research to know the kinds of keywords you wish to rank for. Then create quality content with these keywords so that whenever readers type in the keyword on search engine search box, your content shows in search results.

Come up with descriptions and titles for each page

Take time to write a unique description and title for every page on your site. Make sure that these texts clearly and accurately describe what you do – and don’t forget to add some keywords and key phrases in the text.