Podcasts are a very interesting form of information spreading and communication. Some people listen to podcasts each and every day – when they jog, drive the car to work, walk the dog, and there are some who have never heard one.
Image credit: Blake Connally
But in general, podcasts are getting more and more popular, so why so many people struggle to get people interested in their podcasts?
One of the main problems that young podcasts encounter is catching the interest of the listeners. Here you will find some excellent tips to help you create an exciting podcast.
Ask Yourself What Motivates You And What Is Your Goal
Before you start anything at all, you need to have a goal, a purpose, and understand why and for what you want to do it.
Maybe you want to get famous? Perhaps you want to share your knowledge with other people, spread ideas? Maybe you want to share your point of view for a more significant cause, like raising funds for the homeless people? This could also be an excellent marketing strategy for growing your business.
At first, your goal has to be something else than making money directly from the podcast because you will need hard work, consistency, and some time to achieve that stage.
Will You Find The Time?
In order to achieve your goals, whatever it is, for example, to grow your business – you have to pay attention to details, communicate, advertise, and most importantly – to be consistent.
Even if you start a very interesting and engaging podcast and people will genuinely be getting interested in it, they shall forget you and stop following your work if you won’t deliver content any time soon.
Another good idea that is very close to time planning is to be precise about the specific time when are you going to post. You can inform your listeners about it at the end of your podcast, or even better – decide and set a specific day of the week when you are going to release your podcast. This way people will get used to it and know when to expect to listen to some new content.
Choose Your Name Carefully
Your name is your brand first of all – that’s an obvious reason why it’s so important. Another reason is informing your listeners, and potential listeners what kind of content are you planning to deliver. Therefore your name should be particular yet easy to understand because it will be representing your content.
Focus On One Niche
To clear out what kind of people are your main target audience, you need to focus on one particular niche. If your podcast is going to be about online business – then don’t speak about book reviews. Also, if you are planning a podcast about a happy lifestyle, don’t talk about business efficiency and accounting.
Be clear, consistent and specific about your idea – this way you will gather a solid target audience and will be able to analyze it to understand it better in the future.
Don’t Forget Thumbnails
Always remember that people have become very visual nowadays – so give them what they want. Attract their attention with a rememberable thumbnail, because this is your only chance to affect your target audience visually – afterward people will only hear your voice.
Use The Right Technology And Software
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Quality is essential – and it’s just as crucial for audio content as it is for the visual content. If you are planning to record your podcast on your computer and you are an Apple fan, you can use this guide about how to record audio on mac from Setapp.com – it’s very helpful.
Share It On Social Media
Image credit: Christian Wiediger
Before publishing it anywhere else – special platforms or your website, make sure you share your podcast on social media channels. This way you will motivate your listeners to follow you to keep up with your work. This way you’ll build a stronger connection with your target audience.