As a marketer, website traffic is one of your top priorities. As an important measure of business growth, website analytics from traffic can provide useful information about your audience that’ll help you make decisions, gauge how your marketing strategy is doing, improve your ranking on search engines, and, overall, increase conversions, generate better leads, and attract more customers.
While website traffic does offer a multitude of direct and indirect benefits, it’s not as easy to generate quality traffic. Luckily, this handy guide will provide you the best ways to attract traffic to your website that’ll lead to short and long-term impact for your business:
Guest Post On External Sites
Running a blog through WordPress is one of the smartest marketing strategies today. Guest posting on other blogs, on the other hand, is an excellent way to drive traffic to your site.
By generating content for someone else and posting in on their site, you have the opportunity to attract new audiences and connect with high authority figures in your niche, building credibility.
Guest posting is quite easy; you need to reach out to blogs that cater to the kind of audience you’d like to target and provide them a pitch on the type of article you’d like to write for them. With countless options out there, there’d be many people who would be more than happy to give you space and will be able to reap the benefits, in return, too.
Repost Old Content
Sometimes, bloggers make the mistake of not wholly capitalizing on all the content they create and focus their efforts on creating new content all the time. However, one of the easiest ways to drive valuable traffic to your site is by reposting your old content.
It’s natural for content posted a few months, or even years, ago to not get attention anymore. To ensure you’re getting the most out of your efforts, you should repost old content to attract more readers. To avoid getting penalized by Google for duplicating content, you can repost the intro paragraph followed by a link to the original article.
Utilize The ‘Skyscraper’ Technique
There’s no doubt that the quality of your content plays a huge role in how much traffic you’re able to generate. High-quality posts have a higher chance to gain traction and persuade people to come back to your website.
So, what do you do when you don’t know what to write about? One way to overcome this problem is through the Skyscraper Technique, which involves using existing, high-quality content in your niche with backlinks as a benchmark to creating something even better than that. Essentially, you’re providing your audience with a better alternative that’s completely original.
Update Your Content Regularly
We’ve already how important using your old content is, but did you know you can revitalize it and reap similar benefits, too? Repurposing old content is an excellent way to generate traffic without investing too much time and effort.
To do this, you can update your old content and extend the life of some of your most popular posts. Moreover, this works well for your SEO since ‘fresh’ content tends to be ranked higher by Google.
Go through your archives and find posts that can easily be repurposed an update them with new facts or insights and offer a fresh perspective. You can also use old blog posts to create new content, such as an infographic or a webinar.
You should also consider creating evergreen content that stays relevant regardless of how much time passes. Subjects, such as finance, careers, weight loss, food, and relationships, never become outdated and will always generate interest.
Add Important Metadata
Your SEO strategy involves adjusting your site’s content, so it’s easily understood by search engines, making it a huge factor in how much traffic your website can generate and how often your content shows up on search results.
However, SEO doesn’t just involve incorporating keywords to your blog posts; you need to optimize your meta-data too. Your metadata includes the title, image text, meta description, and any other details that would be relevant to search engines, even if they’re not relevant to your visitors.
Post On Social Media
Social media provides countless opportunities to improve your reach and visibility. By capitalizing on social media platforms, such as Facebook, Twitter, Instagram, and LinkedIn you can reach out to your target audience and give them a chance to interact with you. There are many tools, such as a LinkedIn automation tool, that’ll help you share new content and update your followers regularly, so you can quickly gain your audience’s attention.
There are various plugins available that update your social media profiles whenever you post new content on your website, allowing you to simultaneously generate traffic and stay active on your social media profiles.
Invest In Email Marketing
Email marketing is one of the most consistent forms of marketing today. By building your email list and regularly sending out messages to that list, you can expand your reach substantially.
So, why does email marketing work so well? For starters, it helps you build a stronger connection with your audience and inform them about any new products or active promotions. Moreover, you can share news about your business and update them when there’s new content on your website. Such actions can significantly boost your traffic.
Email marketing is quite affordable and building your email list is pretty straightforward too. Whenever someone visits your website, you should ask your visitors to subscribe and offer something in return for their email address, such as a free eBook or a discount. There are many other ways to find out your prospects’ email addresses, so ensure you’re making use of as many ways as you can.
This article will give you a kickstart on how you can increase your website’s traffic. Remember, the entire process involves trial and error, and some strategies will be more effective than the others. It’s all about finding out what works for your business and using that to your advantage.
Have you tried any of these strategies before? Or do you have suggestions of your own? Sound off in the comments below!